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It’s a defeating thought that many small business owners think. And it’s easy to get in this mindset when your ads don’t produce the results you want.
If your ads don’t drive customer action, you don’t get enough traffic and the cost of advertising goes up. The return on investment isn’t there, and you’re tempted to stop advertising all together and then just pray that customers will find you some other way.
What many business owners don’t know is that advertising can actually work for them. So, I recently wrote an article for Upwork.com on this very topic.
And, if you need some tips for choosing the right marketing tactics in the first place, get the free guide: 5 Steps to Finding the Right Tactics for You.
Kevin Namaky is CEO at the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms and Gorilla Brands. Kevin is a featured instructor for the American Marketing Association, lectures at the IU Kelley School of business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable brands. Follow Kevin on LinkedIn.