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It’s a defeating thought that many small business owners think. And it’s easy to get in this mindset when your ads don’t produce the results you want.
If your ads don’t drive customer action, you don’t get enough traffic and the cost of advertising goes up. The return on investment isn’t there, and you’re tempted to stop advertising all together and then just pray that customers will find you some other way.
What many business owners don’t know is that advertising can actually work for them. So, I recently wrote an article for Upwork.com on this very topic.
And, if you need some tips for choosing the right marketing tactics in the first place, get the free guide: 5 Steps to Finding the Right Tactics for You.
Kevin Namaky is a consumer brand leader, trainer and speaker. He trains brand teams to enhance their marketing skills, lead and grow their business, and accelerate their careers. As a consumer brand leader and strategic consultant, he created billions in new value for Fortune 500 clients. Connect with Kevin on LinkedIn.