We are pleased to announce that we are running an open virtual training session for the American Marketing Association on June 6th on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …
Gaining Alignment On Your Ideas
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. So many great marketing ideas never see the light of day. It’s an unfortunate side effect of working in large organizations. The pro of a large company is that you have stability, but the con is that it often takes too many people …
How to Write a Strategic Plan | Ultimate Brand Strategy Guide
Strategic plans are a must-have to uncover not only your brand’s goals but also future opportunities and challenges. In this guide you’ll learn the best strategic plan format and structure, questions to ask when creating your long-term strategy, and how to write the outline. Be sure to subscribe to receive updates when we post new articles like this. In the …
How To Think Like A Strategist
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. As brand leaders, we often hear that we need to “be strategic,” but we often don’t get much guidance on what that actually means. Some brand managers are natural strategic thinkers, while others can spend an entire career figuring it out. So below …
How To Lead 1:1s With Your Manager
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. If you’ve worked in brand management for any decent amount of time (or even just business in general), you’ve probably heard the advice that you need to “manage up” or “manage your boss”. While I believe this to be true, I’m not sure …
Tips for Tough Conversations
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. The first time you get a direct report, it can be both exciting and scary. It’s a sign you’ve been trusted with management responsibility. But what if you’re assigned an under-performer? Most new managers are tempted to “play nice”. They want to be …
Top Creative Brief Mistakes
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Many brands are planning out their campaigns for 2023, which means many brand leaders will soon begin writing creative briefs for their agencies and creative teams. At this stage hopes are high, and leading new creative campaigns is supposed to be one of the fun …
Ultimate Brand Strategy Guide | Branding 101
Brand strategy is made up of a few core frameworks that work together to define and set direction for your brand. Once you’ve documented these components, you’ll be able to more cohesively build brand equity, tell your brand’s story, and create a message map that keeps your market executions on strategy. Be sure to subscribe for more brand management guides …
How to Get Promoted in Brand Management
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Annual reviews and goal-setting often come around this time of year. And if you ask most ABMs and brand managers what their goals are, chances are more than a few of them will mention their goal is to get promoted. Most managers will …
Five Potential Brand Management Career Pathways
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. As we head into the new year, no doubt many brand leaders are thinking about their career goals and aspirations. And if you follow the most general career advice, you already know that you need to find a path that leverages your strengths, …