Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Many brands are planning out their campaigns for 2023, which means many brand leaders will soon begin writing creative briefs for their agencies and creative teams. At this stage hopes are high, and leading new creative campaigns is supposed to be one of the fun …
Ultimate Brand Strategy Guide | Branding 101
Brand strategy is made up of a few core frameworks that work together to define and set direction for your brand. Once you’ve documented these components, you’ll be able to more cohesively build brand equity, tell your brand’s story, and create a message map that keeps your market executions on strategy. Be sure to subscribe for more brand management guides …
How to Get Promoted in Brand Management
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Annual reviews and goal-setting often come around this time of year. And if you ask most ABMs and brand managers what their goals are, chances are more than a few of them will mention their goal is to get promoted. Most managers will …
Five Potential Brand Management Career Pathways
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. As we head into the new year, no doubt many brand leaders are thinking about their career goals and aspirations. And if you follow the most general career advice, you already know that you need to find a path that leverages your strengths, …
Open Training: How to Write a Creative Brief & Give Feedback
We are pleased to announce that we are running a live, in-person training session on January 27, 2023 in Cincinnati on How to Write a Powerful Creative Brief and Give Feedback. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, we are opening up this one-time event to all paid registrants. …
Press Release: GBMI Launches Online Creative Brief Writing Course
FOR IMMEDIATE RELEASE GURULOCITY BRAND MANAGEMENT INSTITUTE LAUNCHES NEW ON-DEMAND COURSE, HOW TO WRITE A POWERFUL CREATIVE BRIEF New Always-on Course Delivers Industry Best Practices for Creative Brief Writing December 30, 2022 (CINCINNATI, OH) — Gurulocity Brand Management Institute announces the launch of its new online creative brief writing course, How to Write a Powerful Creative Brief. The new course …
The Best Holiday Ad of the Year (2022)
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. With the holidays upon us, there’s no shortage of favorite holiday ads out there. Usually these ads are emotionally driven, with people picking favorites based on what they think is funny or cute. While it’s tempting to pick ads that make you feel …
What Most Brands Miss in Their Strategic Plan
With most brands wrapping up 2023 planning, I want to address a common mistake that I see in many strategic plans (a.k. the brand plan). Whether you are writing a long-term strat plan for the very first time, or even if you’ve written them numerous times, you’re sure to learn a new trick here today… Although I hesitate to call …
Is Brand Management Right For You?
I want to address one of the most common questions that early career ABMs and brand managers have but are too afraid to ask. This will not only be helpful for brand managers, but if you are a Director, VP or CMO you’ll learn exactly what qualities to look for in your brand management team to determine if they truly …