How to get out of the micromanagement grind with your brand team… “It’s embarrassing how our brand team is representing the company with our vendors and partners. They just can’t seem to do anything the way it should be done … and I feel like it’s on me to fix it.” Eric (not his real name), the CMO of a …
CPG Innovation in the News: Tyson, Cheese-It, Mich Ultra
The latest in CPG innovation from around the industry… Tyson Any’tizers Chicken Chips Tyson’s latest line extension launched in late July. The new chicken chips are the latest snack to deliver the satisfying taste of chicken strips with the crunch of a chip. Tyson’s latest innovation is a good example of extending traditional meal items into snackable formats, as meal …
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Why “Find Your Niche” is Bad Advice
Your small business marketing strategy may go up in smoke because of this one fundamental mistake. When it comes to marketing your small business, there’s no shortage of advice out there. Everyone’s trying to make noise in the marketplace. Most online marketers tend to repeat what they hear from others. They all tend to put out the same advice, copying …
Small Business Ad Tips to Make an Impact
“Advertising doesn’t work for me.” It’s a defeating thought that many small business owners think. And it’s easy to get in this mindset when your ads don’t produce the results you want. If your ads don’t drive customer action, you don’t get enough traffic and the cost of advertising goes up. The return on investment isn’t there, and you’re tempted …