The Final Test of a Good Marketing Idea

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You have a marketing idea but aren’t sure if it’s any good. This is the third of three critical questions to ask before implementing the idea in your small business, including a template to easily prioritize your ideas. Maybe you’ve got an idea in mind. But is it a good idea? Hopefully you’ve already been following along. Back in May, …

The Second Test of a Good Marketing Idea

Testing Ideas

You have a marketing idea but aren’t sure if it’s any good. This is the second of three critical questions to ask before implementing the idea in your small business. Maybe you’ve got an idea in mind. But is it a good idea? Earlier this month I wrote about The First Test of a Good Marketing Idea. It was the first …

The First Test of a Good Marketing Idea

Marketing Idea Evaluation

You have a marketing idea but aren’t sure if it’s any good. First, ask yourself this question. They’re always there. Those pesky ideas. Lots of “tips” and buzz around the internet about digital, social and content marketing. Add onto that in-person marketing, media and events—it’s a lot to wrap your head around. Maybe you’ve got an idea in mind. One …

Don’t Be a Chicken: The Lesson That Will Save Your Business

Chicken Farm

You’re a chicken. Yes… you. The one running your small business or startup day in and day out. The one who thinks any customer is a good customer. The one wondering why your marketing efforts and sales materials aren’t converting as well as you want. The one stuffing many different messages into your website because you don’t want to leave …

Your Competitive Analysis is Worthless if You Don’t Answer These 5 Questions

Strategic Thinker

Don’t just look at web traffic and keywords. Make your competitive analysis more strategic and actionable by answering these critical questions. I see a lot of articles around the web these days that promote the idea of competitive intelligence. But most posts and articles say to look at web sites, web traffic and key words. While there may be some …

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5 Must-Read Small Business Marketing Blog Posts

Idea Light Bulb

Every once in a while I read a post or an article and think to myself, “That is really good!” And this was a particularly good week for some of my favorite blogs. So I’m sharing with you some of the strongest posts. These blogs are good to follow if you work in marketing, but they are especially useful for …

Gurulocity Launches New Online Course: Design Your Small Business Marketing Funnel

Woman working on marketing funnel plan in cafe

After months of work, we recently launched an online marketing funnel course for small business owners and entrepreneurs. We developed the course with input from small business professionals, and the course helps business owners who are looking for coaching and direction in their marketing. WHY THIS COURSE? Working with and talking to many small business owners, I’ve learned that while …

This Week in Marketing Strategy: Nike Bucks Convention, Rivalry Positioning, Trust-Building Digital Tips

Welcome to the February 26, 2017 edition of This Week in Marketing Strategy. Here I’ll highlight a few articles, blog posts or news pieces from around the web that are newsworthy or trending over the last one to two weeks. First up: Watch the New Nike Ad Celebrating Arab Women in Sports That is Causing Controversy, courtesy of businessinsider.com. The Wieden & Kennedy ad features …

6 Questions to Optimize Your Marketing Funnel (with template)

Funneling people

The marketing funnel explained including questions to help diagnose and improve your funnel. Includes a template to build your own. Do you have a marketing funnel? Does it work? Maybe you hesitated in answering either of those questions. Or maybe you’re a bit hazy on what a marketing funnel is. That’s OK. Search the web and you’ll find many definitions, …

7 Characteristics to Define Your Marketing Target

Target

Ways to define your marketing target. Answer each one to make your marketing target more actionable and competitive, so you can win. Chances are, your marketing target is too broad. It’s more common than not. Maybe you want to reach Millennials… Baby Boomers… moms… corporations… Broad targets like these put your business or brand in a weak competitive position. It’s …