We are pleased to announce that we are running a virtual breakout session for the Agency Summit on August 25 on Writing Powerful Creative Briefs. We will discuss how to improve your creative briefs and how to work better with clients. While this is primarily an agency audience, brand leaders would also benefit from attending. You’ll learn key skills needed …
Ultimate Guide to Brand Management Training
In this guide you’ll learn how to create a brand management training and development program that sets your team up for success. Learn how to overcome common mistakes, what topics to include in your training program, and best-practice topics and frameworks for up-skilling your brand team. Get more information on our training programs for brand managers here, and be sure …
Open Session Announcement: How to Write a Creative Brief
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on July 13 on How to Write a Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …
Open Session Announcement: Brand Positioning for Marketing Success
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on June 2nd on Brand Positioning. In partnership with the AMA we are making this one-time virtual session available to anyone who wants to attend. Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps and …
Ultimate Guide to Writing a Creative Brief
A great creative brief is an essential starting point for any efficient and productive creative process. Simply put, great campaigns start with great briefs. In this guide you’ll find a complete rundown of important creative brief elements, a recommended template, how to write each specific component of the brief, and a number of examples of effective brief writing. Be sure …
Announcement: New Brand Management Training Program
We are launching a new one-of-a-kind training & development program designed exclusively for client-side consumer brand leaders. The membership program combines training workshop content with live events and a supportive learning community, creating an in-depth, always-on brand management training platform. No more traditional classes that teach textbook theory over practice. No more conferences with high-level fluff that leave attendees with …
Open Session Announcement: How to Write a Strategic Plan
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on March 23rd on How to Write a Strategic Plan. In partnership with the AMA we are making this one-time virtual session available to anyone who wants to attend. Marketing often plays a central role in the creation of long-term strategic …
Ultimate Guide to Writing a Brand Positioning Statement
A sound brand positioning statement is critical for any brand or business that wants to build meaningful equity, win in the marketplace, and clearly direct internal and external partners working on the brand. In this guide you’ll find a complete rundown of core positioning elements, a recommended template, and a number of notable brand examples of effective positioning. Be sure …
Open Session Announcement: Brand Management Fundamentals
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on January 19th on Brand Management Fundamentals. In partnership with the AMA we are making this one-time virtual session available to anyone who wants to attend. Marketing has become more specialized, driven by deeper specialization in digital, social media, influencer, PR …