Limited Session Announcement: Brand Management Essentials

Due to high demand from our last cohort, we are running a new cohort starting May 1st for the American Marketing Association on Brand Management Essentials. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an intermediate-level course that all brand managers can benefit from. This is …

Open Session Announcement: How to Write a Powerful Creative Brief

How to Write a Powerful Creative Brief with Kevin Namaky

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on April 25th on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version …

5 Great Leadership Books for Brand Leaders

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. It never fails that at the end of each training we run, someone asks me for book recommendations. Most recently this happened during a discussion about how brand leaders have to be strong cross-functional leaders. I shared some of the most influential books …

Open Session Announcement: How to Write a Marketing Plan

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on March 5th on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …

How to Write Great Insights

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. One of the hardest skills for brand leaders to learn is how to identify and write great insights. This usually comes up when clarifying direction for creative communications and product development. If you’ve ever written a creative brief, you’ve probably struggled with what to …

Limited Session Announcement: Brand Management Essentials

Due to high demand from our last cohort, we are running a new cohort starting January 10th for the American Marketing Association on Brand Management Essentials. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an intermediate-level course that all brand managers can benefit from. This is …

Open Session Announcement: How to Write a Powerful Creative Brief

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on December 7th on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version …

Brand Strategy is Confusing, Here’s Why

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. When it comes to strategy, there seems to be mass confusion in the marketing industry. Many people use terms like brand strategy, branding, brand management, and brand plan interchangeably. It’s not good. Compounding the issue is the fact that strategy as a core …

Open Session Announcement: How to Write a Marketing Plan

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on November 2nd on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …

The Multiple Audience Challenge

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Brand positioning can be tricky to get just right. And it can get even more complicated if you have multiple audiences you may want to target. This exact question came up during a recent positioning lesson in my brand management essentials course. A few students asked about the …