How to get out of the micromanagement grind with your brand team… “It’s embarrassing how our brand team is representing the company with our vendors and partners. They just can’t seem to do anything the way it should be done … and I feel like it’s on me to fix it.” Eric (not his real name), the CMO of a …
CPG Innovation in the News: Tyson, Cheese-It, Mich Ultra
The latest in CPG innovation from around the industry… Tyson Any’tizers Chicken Chips Tyson’s latest line extension launched in late July. The new chicken chips are the latest snack to deliver the satisfying taste of chicken strips with the crunch of a chip. Tyson’s latest innovation is a good example of extending traditional meal items into snackable formats, as meal …
2
Why “Find Your Niche” is Bad Advice
Your small business marketing strategy may go up in smoke because of this one fundamental mistake. When it comes to marketing your small business, there’s no shortage of advice out there. Everyone’s trying to make noise in the marketplace. Most online marketers tend to repeat what they hear from others. They all tend to put out the same advice, copying …
Small Business Ad Tips to Make an Impact
“Advertising doesn’t work for me.” It’s a defeating thought that many small business owners think. And it’s easy to get in this mindset when your ads don’t produce the results you want. If your ads don’t drive customer action, you don’t get enough traffic and the cost of advertising goes up. The return on investment isn’t there, and you’re tempted …
Learn The 4 Marketing Myths That Hold Small Businesses Back
There’s no shortage of small business marketing advice out there. But the vast majority of it is either misleading or flat out wrong. So many self-proclaimed “experts” repeat this bad advice that it creates myths that many small business owners blindly follow. Instead of a winning marketing strategy, most small business owners choose the same target, message, and tactics. Everyone …
1
Your Core Marketing Message Isn’t What You Think
Why most small business marketing messages fall short—and what you can do about it. Small businesses are in crisis… a messaging crisis. They all think they sound different, yet in the eyes of potential customers it all sounds the same. You hear it in one-to-one conversations. When asked what they do, most play back what they are/what they literally do… …
Facebook is Dumb, but Congress is Dumber
Mark Zuckerberg (Facebook Founder) testified before Congress this week. This after we learned that a third party scraped Facebook user data and improperly shared it with a political firm. Make no mistake, Facebook is dumb. The team screwed up and needs to change. It’s clear the company leaders who want to make money (as a public company must do) are …
The Missing Piece You Need to Gain Momentum in Your Small Business
I’m pleased to announce that, after more than a few requests for 1:1 coaching, I’ve decided to offer marketing coaching services. Marketing can be overwhelming at times. There are lots of options and info around the web. It can be hard to know where to focus to get results. Or if you do have an idea of where to focus, …