I recently wrote an article that was published by Ad Age on how to avoid common pitfalls and build loyalty among your best team members. This is especially important now as the labor market tightens. Below is an excerpt and you can check out the entire article here. The labor market is tightening; some regions have three openings for every one unemployed …
Press Release: Kevin Namaky Joins Fast Company Executive Board
FOR IMMEDIATE RELEASE Kevin Namaky Joins Fast Company Executive Board Namaky was selected to join the invitation-only organization based on his expertise and record in brand marketing for Fortune 500 companies Cincinnati, OH August 23, 2021— Kevin Namaky, CEO and Founder of Gurulocity Brand Management Institute, has been accepted into Fast Company Executive Board, an invitation-only professional organization of leaders …
How Gurulocity is Transforming Brand Management Training
Business Insider recently ran a feature on how Gurulocity Brand Management Institute is transforming brand management training. Below is an excerpt. No brand has ever just appeared overnight. It can take a whole team of people months or even years of work in order to craft a fully cohesive brand, but therein lies one of the biggest pitfalls of branding. …
Do You Really Need a Brand Purpose?
Has having a “purpose” lost its purpose? In recent years, many have jumped on the “purpose” bandwagon—not the least of which are consultants and freelancers pitching for work, and CMOs wanting to make their mark. On the surface it seems like a noble thing. Why wouldn’t a person, brand or company want to serve an important higher cause through their work? …
Open Session Announcement: Core Components of Branding
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on August 4th on Core Components of Branding. In partnership with the AMA we are making this one-time virtual session available to anyone who wants to attend. In this three-hour virtual session, you’ll learn the steps to create and define a brand …
Mission-critical Advertising Tips for Brand Managers
Don’t forget to prioritize these fundamental advertising tips about the core components of effective advertising. These days, brand teams seem to be so focused on breakthrough creativity that the fundamentals of great advertising are getting lost in the process. If your ads don’t drive specific, useful customer actions, the return on investment isn’t there and the time and money spent …
Open Session Announcement: Level-up Your Brand Positioning
We are pleased to announce an open virtual training session for the American Marketing Association Washington DC chapter on July 7 on How to Take Your Brand Positioning From Good to Great. This brief-but-actionable session is available to anyone who wants to attend. AMADC member admission is free, and nonmember admission is only $10. In this interactive 1-hour session you …
Open Session Announcement: How to Write a Creative Brief
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on May 25-26 on How to Write a Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …