How to Write Great Insights

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. One of the hardest skills for brand leaders to learn is how to identify and write great insights. This usually comes up when clarifying direction for creative communications and product development. If you’ve ever written a creative brief, you’ve probably struggled with what to …

Limited Session Announcement: Brand Management Essentials

Due to high demand from our last cohort, we are running a new cohort starting January 10th for the American Marketing Association on Brand Management Essentials. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an intermediate-level course that all brand managers can benefit from. This is …

Open Session Announcement: How to Write a Powerful Creative Brief

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on December 7th on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version …

Brand Strategy is Confusing, Here’s Why

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. When it comes to strategy, there seems to be mass confusion in the marketing industry. Many people use terms like brand strategy, branding, brand management, and brand plan interchangeably. It’s not good. Compounding the issue is the fact that strategy as a core …

Open Session Announcement: How to Write a Marketing Plan

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on November 2nd on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …

The Multiple Audience Challenge

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Brand positioning can be tricky to get just right. And it can get even more complicated if you have multiple audiences you may want to target. This exact question came up during a recent positioning lesson in my brand management essentials course. A few students asked about the …

Finding The Big Creative Idea

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Creative reviews are known to be one of the most fun, yet also most stressful meetings. Junior brand leaders often want to be included in these meetings. After all, many would-be brand managers dream of working on new ad campaigns. But once you’ve attended a …

Limited Session Announcement: Brand Management Essentials

AMA Training - Brand Management Essentials

We are pleased to announce that we are running an limited training session for the American Marketing Association starting August 2nd on Brand Management Essentials. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an intermediate-level course that all brand managers can benefit from. This is a …

Choosing The Right Strategic Target

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Most marketers know that you should define your target audience using some kind of profile, template or framework. But, assuming you already have (or Googled) a template to use, how do you know the target that you chose is the right one? This …

Open Session Announcement: How to Write a Creative Brief

How to Write a Creative Brief Virtual Training with Kevin Namaky

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on July 11th on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version …