10 Examples of Advertisements to Emulate

Colgate Print Ad 2016

Notable brands’ work can provide inspiration for your own ideas. Here are ten examples of advertisements you can emulate to develop effective magazine advertising. Get more information on our creative brief writing course, live training workshops for brand managers, on-demand brand management training platform, and be sure to subscribe to receive updates when we post new videos, articles and frameworks for brand …

The Two Main Ingredients for Loyalty in the Workplace

Loyalty in the Workplace

Employers want their employees to stick around as long as possible, but what does it really take to keep them for the long haul? This article proposes that loyalty comes down to only two things. Although most workers say they are satisfied with their current job, 45% say they are likely or very likely to look for a new one …

Market and Competitive Landscape Analysis: An Outline to Jumpstart Innovation

Competitive Landscape Analysis

Innovation projects should always start with a clear understanding of the landscape. Herein lies an outline for market and competitive landscape analysis to help you bring order to the ambiguous front end. Unlike many downstream or tactical marketing projects, upstream innovation challenges are notorious for their ambiguity. Before you can craft and execute new ideas, you need to set strategic …

Easy Marketing Plan Template: Less Than 15 Slides and You’re Done

Man Presenting Marketing Plan Template

This post features a PowerPoint (.pptx) marketing plan template that you can use to present your plan in 15 slides or less. The template also includes a 5-slide option for executive meetings. Every year, marketing professionals are tasked with creating their marketing plan for the year. For some, it’s as simple as pulling out last year’s plan and making a …

The NEW Strategic 4 P’s: 4 Ways to Apply the Marketing Process and Improve Your Business

Woman applying 4 P's and marketing process

In this article, you will find two new and updated strategic models that marketing leaders (CMO’s, VP’s and Directors) can use to think beyond mere tactics. When combined, they provide a way to map a complete strategic view of both the marketing process and the organizational mix of resources required to build a high-performing marketing organization. Since the 1960’s, marketers …

Content Marketing vs. Marketing Strategy: Is Content Marketing Enough?

Marketing Communications Mix Tactical Tree

I came across a great article this week by Samuel Scott: Everything the Tech World Says About Marketing is Wrong. It was originally posted a couple of months back but the points are important and directly relevant to readers here at Gurulocity™. So, I figured I’d share the highlights. The article does a great job of answering questions that any marketer could …

Communication Strategy Template & Tips

Empty Advertising Billboard

Great communications and advertising begin with a great communication strategy. Here you’ll find a method and example template for identifying your winning communication strategy (downloadable pdf included). If you need help writing an entire creative brief, check out our on-demand course on How to Write a Powerful Creative Brief. It’s an age-old question. Do great campaigns come from strategy or …