Five recommended evaluation criteria that will help ensure a strategically sound brand positioning statement and help you gain stakeholder alignment. If you’d like more information on brand positioning, check out the Ultimate Guide to Writing a Brand Positioning Statement. And be sure to subscribe to receive new articles like these. Positioning is a strategic skillset that all great marketers and strategists need …
An Effective Format for Writing a Brand Positioning Statement
A sound brand positioning statement is critical for any brand or business that wants to build meaningful equity and win in the marketplace. Here you’ll find a rundown of the core positioning elements as well as a recommended template for effective positioning (downloadable pdf included). If you’d like more information on brand positioning, check out the Ultimate Guide to Writing …
Why I Started the Gurulocity Marketing Blog
In this inaugural post, I explain the various aspects of my life that have influenced and eventually contributed to starting the Gurulocity marketing blog. I hope that this gives each of you better insight to the underlying spirit and purpose behind this blog. In these posts and pages, I’ll share with readers and subscribers the learning and experiences that have …