Communication Strategy Template & Tips

Empty Advertising Billboard

Great communications and advertising begin with a great communication strategy. Here you’ll find a method and example template for identifying your winning communication strategy (downloadable pdf included). If you need help writing an entire creative brief, check out our on-demand course on How to Write a Powerful Creative Brief. It’s an age-old question. Do great campaigns come from strategy or …

Break Free From Addictive Coupon Strategy and Stop Wasting Your Brand’s Money

US Dollars

Coupon usage is rampant in consumer goods, but they often don’t enhance a brand’s bottom line or truly benefit the consumer. Learn how to break free from an addictive coupon strategy and start rebuilding your bottom line. Coupons are a big deal. According to a recent Inmar study, 92% of shoppers used a coupon in the last three months, and …

5 Ways to Boost Your Concept Statement Testing Results

Rising Blue Bar Chart

When writing a concept statement for concept testing, marketers sometimes overlook important differences versus brand positioning. By following the guidelines in this article, you’ll recognize the difference and craft concepts with a better chance of winning. At some point every brand marketer has to position a brand, product or service. They learn the tried and true rules and brand positioning format, and …

50 Quick Marketing Tips to Provoke Your Thinking

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In this post, Kevin Namaky shares short but provocative marketing tips to spark ideas for improving your strategy, initiatives and projects. Some people always have their antennae up. They’re always looking for small things that give them an idea for something bigger. Maybe it’s something they saw someone else do. Maybe it’s something another company puts out there, possibly in …

Brand Architecture Revealed: What Exactly is it?

Female designer drawing architecture while standing

Marketers use the term brand architecture a lot these days. But, depending on the speaker or context, it can mean a number of different things. In this post, you’ll find an explanation of the most common ways the term is used and the differences between them. Brand architecture as a business or marketing term has become really vague. It seems more …

5 Evaluation Criteria to Strengthen Your Positioning Statement

Strength

Five recommended evaluation criteria that will help ensure a strategically sound brand positioning statement and help you gain stakeholder alignment. If you’d like more information on brand positioning, check out the Ultimate Guide to Writing a Brand Positioning Statement. And be sure to subscribe to receive new articles like these. Positioning is a strategic skillset that all great marketers and strategists need …

An Effective Format for Writing a Brand Positioning Statement

Checkmate

A sound brand positioning statement is critical for any brand or business that wants to build meaningful equity and win in the marketplace. Here you’ll find a rundown of the core positioning elements as well as a recommended template for effective positioning (downloadable pdf included). If you’d like more information on brand positioning, check out the Ultimate Guide to Writing …