Open Session Announcement: Core Components of Branding

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on November 3rd on Core Components of Branding. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available to the …

Press Release: Gurulocity Launches Revolutionary New Way To Develop Great Consumer Brand Leaders

FOR IMMEDIATE RELEASE GURULOCITY BRAND MANAGEMENT INSTITUTE LAUNCHES A REVOLUTIONARY NEW WAY TO DEVELOP GREAT CONSUMER BRAND LEADERS Brand Management Accelerator Program Reduces Learning Curve for Brand Managers OCTOBER 3, 2022 (CINCINNATI, OH) — Gurulocity Brand Management Institute announces the launch of its Brand Management Accelerator (BMA) training and development program, a membership program designed exclusively for client-side brand management …

Open Session Announcement: How to Write a Marketing Plan

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on September 22 on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …

When More Innovation is Bad For Business

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In my latest article for Forbes, I explain how more innovation can actually hurt a business. Excerpt below. Innovation isn’t always a good thing. I know this seems counterintuitive. After all, who wouldn’t want to come up with something new? Innovation can help you take market share, enhance profitability or even create completely new markets to own. In fact, 75% of …

Speaking Announcement: Writing Powerful Creative Briefs

Note: This session has already completed, but you may be interested in our on-demand course on How to Write a Powerful Creative Brief. We are pleased to announce that we are running a virtual breakout session for the Agency Summit on August 25, 2022 on Writing Powerful Creative Briefs. We will discuss how to improve your creative briefs and how …

Ultimate Guide to Brand Management Training

In this guide you’ll learn how to create a brand management training and development program that sets your team up for success. Learn how to overcome common mistakes, what topics to include in your training program, and best-practice topics and frameworks for up-skilling your brand team. Get more information on our training programs for brand managers here, and be sure …

Open Session Announcement: How to Write a Creative Brief

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Note: this live session is closed/completed, however you might be interested in our on-demand course on How to Write a Powerful Creative Brief. We are pleased to announce that we are running an open virtual training session for the American Marketing Association on July 13, 2022 on How to Write a Creative Brief. This in-depth training is typically only offered …