We are pleased to announce that we are running a live, in-person training session on January 27, 2023 in Cincinnati on How to Write a Powerful Creative Brief and Give Feedback. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, we are opening up this one-time event to all paid registrants. …
Press Release: GBMI Launches Online Creative Brief Writing Course
FOR IMMEDIATE RELEASE GURULOCITY BRAND MANAGEMENT INSTITUTE LAUNCHES NEW ON-DEMAND COURSE, HOW TO WRITE A POWERFUL CREATIVE BRIEF New Always-on Course Delivers Industry Best Practices for Creative Brief Writing December 30, 2022 (CINCINNATI, OH) — Gurulocity Brand Management Institute announces the launch of its new online creative brief writing course, How to Write a Powerful Creative Brief. The new course …
The Best Holiday Ad of the Year (2022)
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. With the holidays upon us, there’s no shortage of favorite holiday ads out there. Usually these ads are emotionally driven, with people picking favorites based on what they think is funny or cute. While it’s tempting to pick ads that make you feel …
What Most Brands Miss in Their Strategic Plan
With most brands wrapping up 2023 planning, I want to address a common mistake that I see in many strategic plans (a.k. the brand plan). Whether you are writing a long-term strat plan for the very first time, or even if you’ve written them numerous times, you’re sure to learn a new trick here today… Although I hesitate to call …
Is Brand Management Right For You?
I want to address one of the most common questions that early career ABMs and brand managers have but are too afraid to ask. This will not only be helpful for brand managers, but if you are a Director, VP or CMO you’ll learn exactly what qualities to look for in your brand management team to determine if they truly …
Open Session Announcement: Core Components of Branding
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on November 3rd on Core Components of Branding. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available to the …
Press Release: Gurulocity Launches Revolutionary New Way To Develop Great Consumer Brand Leaders
FOR IMMEDIATE RELEASE GURULOCITY BRAND MANAGEMENT INSTITUTE LAUNCHES A REVOLUTIONARY NEW WAY TO DEVELOP GREAT CONSUMER BRAND LEADERS Brand Management Accelerator Program Reduces Learning Curve for Brand Managers OCTOBER 3, 2022 (CINCINNATI, OH) — Gurulocity Brand Management Institute announces the launch of its Brand Management Accelerator (BMA) training and development program, a membership program designed exclusively for client-side brand management …