Finding The Big Creative Idea

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Creative reviews are known to be one of the most fun, yet also most stressful meetings. Junior brand leaders often want to be included in these meetings. After all, many would-be brand managers dream of working on new ad campaigns. But once you’ve attended a …

Limited Session Announcement: Brand Management Essentials

AMA Training - Brand Management Essentials

We are pleased to announce that we are running an limited training session for the American Marketing Association starting August 2nd on Brand Management Essentials. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an intermediate-level course that all brand managers can benefit from. This is a …

Choosing The Right Strategic Target

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Most marketers know that you should define your target audience using some kind of profile, template or framework. But, assuming you already have (or Googled) a template to use, how do you know the target that you chose is the right one? This …

Open Session Announcement: How to Write a Creative Brief

How to Write a Creative Brief Virtual Training with Kevin Namaky

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on July 11th on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version …

Open Session Announcement: How to Write a Marketing Plan

Kevin Namaky - How to Write a Marketing Plan

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on June 6th on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …

Gaining Alignment On Your Ideas

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. So many great marketing ideas never see the light of day. It’s an unfortunate side effect of working in large organizations. The pro of a large company is that you have stability, but the con is that it often takes too many people …

How to Write a Strategic Plan | Ultimate Brand Strategy Guide

Strategic plans are a must-have to uncover not only your brand’s goals but also future opportunities and challenges. In this guide you’ll learn the best strategic plan format and structure, questions to ask when creating your long-term strategy, and how to write the outline.  Be sure to subscribe to receive updates when we post new articles like this.  In the …

How To Think Like A Strategist

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. As brand leaders, we often hear that we need to “be strategic,” but we often don’t get much guidance on what that actually means. Some brand managers are natural strategic thinkers, while others can spend an entire career figuring it out. So below …

How To Lead 1:1s With Your Manager

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. If you’ve worked in brand management for any decent amount of time (or even just business in general), you’ve probably heard the advice that you need to “manage up” or “manage your boss”.  While I believe this to be true, I’m not sure …

Tips for Tough Conversations

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. The first time you get a direct report, it can be both exciting and scary. It’s a sign you’ve been trusted with management responsibility. But what if you’re assigned an under-performer? Most new managers are tempted to “play nice”. They want to be …