We are pleased to announce that we are running an open virtual training session for the American Marketing Association on August 4th on Core Components of Branding. In partnership with the AMA we are making this one-time virtual session available to anyone who wants to attend. In this three-hour virtual session, you’ll learn the steps to create and define a brand …
Mission-critical Advertising Tips for Brand Managers
Don’t forget to prioritize these fundamental advertising tips about the core components of effective advertising. These days, brand teams seem to be so focused on breakthrough creativity that the fundamentals of great advertising are getting lost in the process. If your ads don’t drive specific, useful customer actions, the return on investment isn’t there and the time and money spent …
Open Session Announcement: Level-up Your Brand Positioning
We are pleased to announce an open virtual training session for the American Marketing Association Washington DC chapter on July 7 on How to Take Your Brand Positioning From Good to Great. This brief-but-actionable session is available to anyone who wants to attend. AMADC member admission is free, and nonmember admission is only $10. In this interactive 1-hour session you …
Open Session Announcement: How to Write a Creative Brief
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on May 25-26 on How to Write a Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …