Why most small business marketing messages fall short—and what you can do about it. Small businesses are in crisis… a messaging crisis. They all think they sound different, yet in the eyes of potential customers it all sounds the same. You hear it in one-to-one conversations. When asked what they do, most play back what they are/what they literally do… …
Facebook is Dumb, but Congress is Dumber
Mark Zuckerberg (Facebook Founder) testified before Congress this week. This after we learned that a third party scraped Facebook user data and improperly shared it with a political firm. Make no mistake, Facebook is dumb. The team screwed up and needs to change. It’s clear the company leaders who want to make money (as a public company must do) are …
The Anti-Secret Marketing Strategy to Get Leads and Sales
How to get more leads and sales for your small business? It’s the million-dollar question! Many “marketers” out there pitch their magic solutions and “secrets” that will solve all of your problems, but most of them aren’t right for your business. There is no one-size-fits-all approach. In this blog post, Kevin Namaky provides his best anti-secret marketing tip for how …
Defining Your Ideal Target Customer
Clearly defining your ideal target customer is the first and most important thing to do in your marketing strategy. In this blog post, Kevin shares his tips for defining your small business target customer (sometimes called target audience, target persona or customer avatar). DEFINING YOUR IDEAL TARGET CUSTOMER One of the most important things that you’ll do in your business …
The Missing Piece You Need to Gain Momentum in Your Small Business
I’m pleased to announce that, after more than a few requests for 1:1 coaching, I’ve decided to offer marketing coaching services. Marketing can be overwhelming at times. There are lots of options and info around the web. It can be hard to know where to focus to get results. Or if you do have an idea of where to focus, …
Why Your LinkedIn Profile Might be a Wasted Opportunity
You’re probably on LinkedIn. And if you’re like a lot of other small business owners out there, you’ve possibly written off LinkedIn as a waste of time. Maybe you put your resume info on your LinkedIn profile and forgot about it. Don’t. LinkedIn can be a powerful platform, particularly for B2B marketing. It’s not just for recruiters and job seekers. …
How Google RankBrain is Affecting Your SEO
Many small businesses rely on SEO (search engine optimization) because it’s an efficient way to drive traffic compared to paying for expensive ads. The concept used to be simple: optimize your content for specific keywords and watch the traffic roll in. Well… not any more. Google’s increasing use of machine learning (RankBrain) means small business owners and entrepreneurs need to …
The #1 Branding Mistake Most Businesses Make
What’s the worst thing you can do when creating your brand? Learn the branding secret the best marketers know that most businesses don’t. It happens all the time. Maybe you’ve done it, too. You know you need to “brand” your business, so you hire a designer to create some logo options for you. You then show them around and ask …
New Online Marketing Course for Small Business
Blog readers get a special discount if they enroll by January 11th, 2018. You don’t have time. You don’t know which marketing channels are best. And you don’t have money for consultants that overcharge and underwhelm. So how are you ever going to come up with a marketing plan? Well, now you have a new option. One that’s doable, affordable, …
Do You Want to Be Known?
Mark Schaefer released a new book on personal branding earlier in 2017, and it’s one of the best books of the year. Sometimes it feels impossible to stand out. Digital and social media marketing have exploded the amount of information we are bombarded with, and data proliferation has made online tactics very attractive to both advanced and wannabe marketers. The …