4 Reasons Why Aveeno’s Brand Positioning Statement is Great

plant science green bean sapling on test tubes

A filled-out positioning statement template using Aveeno as an example. The first in a series of great brand positioning statement examples. Earlier on this blog, I posted an effective template for brand positioning. Since that post went up, I’ve received a few requests for examples of a completed template using a notable brand’s positioning. So, in the coming weeks and months, I’ll …

5 Essential Marketing Blog Posts

Gurulocity marketing strategy blog logo

It’s been 90 days. 90 days since launching this blog. 90 days since establishing our mission: to help marketers create change in their organizations by honing their craft. Our readership continues to increase each week. I’m glad we have a growing audience that finds value in the articles we’ve posted on this marketing strategy blog. But, if you’ve joined recently …

Avoid Confusion, Write Better Concepts: Types of Marketing Claims

Woman Writing Concept

It seems there are many definitions of what a claim is. This article clears up the confusion by defining types of innovation and marketing claims so you can write better concepts. When it comes to developing innovation and marketing communications, one of the areas that seems to cause the most confusion is claims. And if you’ve ever been in a …

10 Examples of Advertisements to Emulate

2016 Colgate Print Advertisement Featured Image

Notable brands’ work can provide inspiration for your own ideas. Here are ten examples of advertisements you can emulate to develop effective magazine advertising. I like to collect ads. Most marketers would say that advertising is one of the fun parts of marketing. But beyond the fun, I like to have an ongoing bank of inspiration to learn from and …

The Two Main Ingredients for Loyalty in the Workplace

Loyalty in the Workplace

Employers want their employees to stick around as long as possible, but what does it really take to keep them for the long haul? This article proposes that loyalty comes down to only two things. Although most workers say they are satisfied with their current job, 45% say they are likely or very likely to look for a new one …

Market and Competitive Landscape Analysis: An Outline to Jumpstart Innovation

Competitive Landscape Analysis

Innovation projects should always start with a clear understanding of the landscape. Herein lies an outline for market and competitive landscape analysis to help you bring order to the ambiguous front end. Unlike many downstream or tactical marketing projects, upstream innovation challenges are notorious for their ambiguity. Before you can craft and execute new ideas, you need to set strategic …

Easy Marketing Plan Template: Less Than 15 Slides and You’re Done

Man Presenting Marketing Plan Template

This post features a PowerPoint (.pptx) marketing plan template that you can use to present your plan in 15 slides or less. The template also includes a 5-slide option for executive meetings. Every year, marketing professionals are tasked with creating their marketing plan for the year. For some, it’s as simple as pulling out last year’s plan and making a …

The NEW Strategic 4 P’s: 4 Ways to Apply the Marketing Process and Improve Your Business

Woman applying 4 P's and marketing process

In this article, you will find two new and updated strategic models that marketing leaders (CMO’s, VP’s and Directors) can use to think beyond mere tactics. When combined, they provide a way to map a complete strategic view of both the marketing process and the organizational mix of resources required to build a high-performing marketing organization. Since the 1960’s, marketers …