Introducing Brand Leadership Coaching
What it is
Exclusively for CPG ABMs and Brand Managers, Brand Leadership Coaching provides monthly 1:1 coaching sessions with an experienced consumer brand management leader to uncover your biggest challenges, answer your brand management and leadership questions, teach you specific skills and deliverables, and accelerate your career.
Senior level managers get the benefit of accelerated team member development and better work, without taking more time out of already strained schedules for tedious but necessary 1:1 teaching. And, by making individual investments in your team members, you get increased loyalty among your team.
What you get
Here are just a few examples of what brand team members can do with Brand Leadership Coaching:
- Learn specific brand management frameworks that they don’t teach you in school, from writing great briefs to facilitating ideations to writing strategic plans and line reviews
- Get answers to questions you may not feel comfortable asking your manager
- Get feedback on your work before presenting to colleagues or senior leaders
- Get advice for handling tough situations with coworkers
- Uncover where to focus your efforts to bring out your strengths, shore up gaps and make a big impact with the limited time you have
- Get ideas you can put to use immediately to make your work stronger
- Solicit career advice and guidance from someone who’s been there, both client- and agency-side
How it works
Coaching sessions typically occur once per month, although bi-weekly sessions can also be arranged. While a single session can be helpful, it’s important to understand that developing as a Brand Manager takes time. It may take a few months of coaching to realize the full impact in your work.
All sessions are conducted via Zoom videoconference and include email support before/after sessions. This helps ensure all your questions are answered and we can follow up on specific needs or topics of interest.
The essential question
If you’re an ABM or Brand Manager, are you willing to spend just a small amount each month to invest in your own career development?
If you’re a senior marketing leader, what’s it worth to you to accelerate the development of your team—and by advancing their careers also advancing your own?
Kevin’s ability to translate complexity into simple, easy-to-understand strategy was a huge asset to our team.– Vice President/GM, Scotts Miracle-Gro
After working in CPG for 10 years, I needed additional expertise in innovation, research and advertising creative development. I also wanted to become a stronger strategic thinker as I moved into higher-level roles. I’ve been so impressed with Kevin’s marketing expertise and have learned so much from him. As a coach and professional mentor he pushes me to grow in ways I couldn’t on my own. I feel like I now offer unique value and am excited about my career potential.– Brand Manager, Chattem
MEET YOUR BRAND MANAGEMENT COACH
For over 15 years a CPG brand leader, I’ve done the exact work you’re doing now. I also spent 5 years on the agency side. In total I created billions in new value for mid- and large-sized consumer goods brands through new marketing and innovation initiatives. I’ve managed teams from 0 to 10 direct reports. And I’m a trained educator, with an education degree and having taught in classrooms, workshops, at conferences and in boardrooms.
My coaching style focuses on empowering you through purpose, mastery and accountability. I look forward to working elbow to elbow with you.
TRAINING, COACHING & CONSULTING CLIENTS
