Unlock Your Brand Team’s Potential

CPG Brand Management Accelerator Training

Your team will master the skills needed to be effective and efficient brand managers, navigate the organization, and lead the business. They’ll take more off your plate and free you up to focus on strategies that will grow your business.

Brand Management Accelerator Training is for consumer goods brand marketing teams who want to:

  • Spend less time managing their ABMs’ work and more time coaching them at a higher level
  • Accelerate the learning curve of their brand teams so they can do more, sooner and faster
  • Leverage industry best practices and templates for key deliverables to drive strategic consistency
  • Complement on-the-job learning with on-demand and live instruction
  • Reduce burnout rates and increase employee loyalty and retention
I’m Interested in Training for My Team

Brand Management Training Session Topics

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STRATEGY & PLANNING

  • How to Write a Strategic Plan
  • Competitive Brand Positioning
  • How to Write a Line Review
  • Landscape Analysis
  • Profit & Loss 101
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MEDIA & COMMUNICATIONS

  • Communication Strategy 101
  • How to Write a Creative Brief
  • How to Evaluate & Give Creative Feedback
  • Media Planning 101
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RESEARCH & INNOVATION

  • Writing Winning Product Concepts
  • Conducting Successful Ideations
  • How to Generate Power Claims
  • Research Methods 101 & Innovation Application
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Kevin Namaky,
Founder & Chief Brand Officer

During his 15+ years as a CPG Brand Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, Kevin created billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, he’s taught in classrooms, workshops, conferences and boardrooms.

Kevin has created winning brand strategies, innovation, and training sessions for numerous large- and mid-size brands including Scotts, Miracle-Gro, Roundup, Kraft, Lunchables, Oscar Mayer, Welch’s, Wells, Blue Bunny, Gorilla Glue, O’Keeffe’s, Purina, Kleenex, Huggies, Poise, Depend, Cottonelle, Walgreens, ADT, VF and Dockers.

“I’m Interested In Training for My Team”