We are pleased to announce that we are running an open virtual training session for the American Marketing Association on August 4, 2026 on Brand Positioning. In partnership with the AMA we are making this one-time virtual session available to anyone who wants to attend. Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps …
Open Session Announcement: How to Write a Marketing Plan
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on June 24th on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …
Limited Session Announcement: Brand Management Essentials
Due to high demand from our last cohort, we are running a new cohort starting March 19th for the American Marketing Association on Brand Management Essentials. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an intermediate-level course that all brand managers can benefit from. This is …
Open Session Announcement: How to Write a Powerful Creative Brief
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on January 14th on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version …
Open Session Announcement: How to Write a Strategic Plan
We are pleased to announce that we are running an open virtual training session in partnership with the American Marketing Association on December 4th on How to Write a Strategic Plan. Marketing often plays a central role in the creation of long-term strategic plans. Without a clear long-term strategy, resources can be wasted on the wrong tasks and activities, and …
Limited Session Announcement: Brand Management Essentials
Due to high demand from our last cohort, we are running a new cohort starting September 18th for the American Marketing Association on Brand Management Essentials. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an intermediate-level course that all brand managers can benefit from. This is …
Open Session Announcement: Core Components of Branding
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on August 6th on Core Components of Branding. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available to the …
Open Session Announcement: Brand Management Bootcamp
Due to high demand from our last brand management training, we are running a new virtual Brand Management Bootcamp on May 1st for the American Marketing Association. This in-depth training combines some of the most useful concepts from our trainings on strategy, brand positioning, and brand finance to create an beginner-to-intermediate course that all brand managers can benefit from. During …
Open Session Announcement: How to Write a Marketing Plan
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on January 14th on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …
Open Session Announcement: How to Write a Powerful Creative Brief
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on November 7th on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version …