5 Ways to Boost Your Concept Statement Testing Results

Rising Blue Bar Chart

When writing a concept statement for concept testing, marketers sometimes overlook important differences versus brand positioning. By following the guidelines in this article, you’ll recognize the difference and craft concepts with a better chance of winning. At some point every brand marketer has to position a brand, product or service. They learn the tried and true rules and brand positioning format, and …

50 Quick Marketing Tips to Provoke Your Thinking

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In this post, Kevin Namaky shares short but provocative marketing tips to spark ideas for improving your strategy, initiatives and projects. Some people always have their antennae up. They’re always looking for small things that give them an idea for something bigger. Maybe it’s something they saw someone else do. Maybe it’s something another company puts out there, possibly in …

Brand Architecture Revealed: What Exactly is it?

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Marketers use the term brand architecture a lot these days. But, depending on the speaker or context, it can mean a number of different things. In this post, you’ll find an explanation of the most common ways the term is used and the differences between them. Brand architecture as a business or marketing term has become really vague. It seems more …