Ultimate Guide to Brand Management Training

In this guide you’ll learn how to create a brand management training and development program that sets your team up for success. Learn how to overcome common mistakes, what topics to include in your training program, and best-practice topics and frameworks for up-skilling your brand team. Get more information on our training programs for brand managers here, and be sure …

5 Ways CMOs Can Retain Their High-Potential Leaders

loyal employee

I recently wrote an article that was published by Ad Age on how to avoid common pitfalls and build loyalty among your best team members. This is especially important now as the labor market tightens. Below is an excerpt and you can check out the entire article here. The labor market is tightening; some regions have three openings for every one unemployed …

Why It’s Hard To Find Great Brand Managers

brand team leader

How to get out of the micromanagement grind with your brand team… “It’s embarrassing how our brand team is representing the company with our vendors and partners. They just can’t seem to do anything the way it should be done … and I feel like it’s on me to fix it.” Eric (not his real name), the CMO of a …

10 Soft Skills Business Leaders Need to Succeed

Team Collaboration

10 soft skills that, if mastered, enable brand and business leaders to work with integrity, get things done, and ultimately get promoted. When did it become okay to leave people hanging? To treat others poorly? To not follow through on commitments? You hear a lot of talk these days about values, collaboration and leadership. But what do these words mean? …

My Three Words for 2017

blank post-it notes

Let’s make great things happen this year. Here are three words that will guide my success. What are yours? 2016 was a whirlwind for me. I went through job changes, started a company, had health issues (better now!), my wife went back to work after almost 10 years, our kids’ schedules have taken off (two boys active in school and …

10 Ways Leaders Navigate Conflict

Coworkers Disagreement

Disagreement over key decisions is common in the workplace. This article features 10 tips to navigate conflict for a successful outcome. DISAGREEMENT HAPPENS Recently, a former colleague of mine (let’s call him “Jack”) revealed a sad but common story. A coworker who didn’t like Jack’s project plan recently blind-sided him. The coworker went directly to Jack’s boss behind his back …

5 Essential Marketing Blog Posts

Gurulocity marketing strategy blog logo

It’s been 90 days. 90 days since launching this blog. 90 days since establishing our mission: to help marketers create change in their organizations by honing their craft. Our readership continues to increase each week. I’m glad we have a growing audience that finds value in the articles we’ve posted on this marketing strategy blog. But, if you’ve joined recently …

The Two Main Ingredients for Loyalty in the Workplace

Loyalty in the Workplace

Employers want their employees to stick around as long as possible, but what does it really take to keep them for the long haul? This article proposes that loyalty comes down to only two things. Although most workers say they are satisfied with their current job, 45% say they are likely or very likely to look for a new one …

The NEW Strategic 4 P’s: 4 Ways to Apply the Marketing Process and Improve Your Business

Woman applying 4 P's and marketing process

In this article, you will find two new and updated strategic models that marketing leaders (CMO’s, VP’s and Directors) can use to think beyond mere tactics. When combined, they provide a way to map a complete strategic view of both the marketing process and the organizational mix of resources required to build a high-performing marketing organization. Since the 1960’s, marketers …