Core Components of Branding

Learn the steps to create and define a brand for brand-building purposes. You’ll learn what internal and external assets to include when creating your brand, and what to ultimately include in your guiding “Brand Bible”. These frameworks provide clarity when developing advertising, communication, and product/service launch initiatives.

Open Session Announcement: How to Write a Powerful Creative Brief

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on December 7th on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version …

Open Session Announcement: How to Write a Marketing Plan

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on November 2nd on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …

Open Session Announcement: How to Write a Creative Brief

How to Write a Creative Brief Virtual Training with Kevin Namaky

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on July 11th on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version …

Open Session Announcement: How to Write a Marketing Plan

Kevin Namaky - How to Write a Marketing Plan

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on June 6th on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …

Creative Ideas & Feedback Course

In this course you will learn how to structure big creative ideas, evaluate if an idea is good or not, and provide feedback that improves the work yet inspires the team. This course applies to teams involved in the creation of advertising/communications across mediums such as TV, print, billboard, radio, online video and banner.

Top Creative Brief Mistakes

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Many brands are planning out their campaigns for 2023, which means many brand leaders will soon begin writing creative briefs for their agencies and creative teams. At this stage hopes are high, and leading new creative campaigns is supposed to be one of the fun …

Open Training: How to Write a Creative Brief & Give Feedback

Gurulocity training

We are pleased to announce that we are running a live, in-person training session on January 27, 2023 in Cincinnati on How to Write a Powerful Creative Brief and Give Feedback. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, we are opening up this one-time event to all paid registrants. …

Press Release: GBMI Launches Online Creative Brief Writing Course

FOR IMMEDIATE RELEASE GURULOCITY BRAND MANAGEMENT INSTITUTE LAUNCHES NEW ON-DEMAND COURSE, HOW TO WRITE A POWERFUL CREATIVE BRIEF New Always-on Course Delivers Industry Best Practices for Creative Brief Writing December 30, 2022 (CINCINNATI, OH) — Gurulocity Brand Management Institute announces the launch of its new online creative brief writing course, How to Write a Powerful Creative Brief. The new course …

The Best Holiday Ad of the Year (2022)

Brand Career Booster vol. 3 - The Best Holiday Ad of the Year

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. With the holidays upon us, there’s no shortage of favorite holiday ads out there. Usually these ads are emotionally driven, with people picking favorites based on what they think is funny or cute. While it’s tempting to pick ads that make you feel …