Open Session Announcement: How to Write a Creative Brief

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We are pleased to announce that we are running an open virtual training session for the American Marketing Association on July 13 on How to Write a Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …

Ultimate Guide to Writing a Creative Brief

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A great creative brief is an essential starting point for any efficient and productive creative process. Simply put, great campaigns start with great briefs. In this guide you’ll find a complete rundown of important creative brief elements, a recommended template, how to write each specific component of the brief, and a number of examples of effective brief writing. Be sure …

Open Session Announcement: Core Components of Branding

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We are pleased to announce that we are running an open virtual training session for the American Marketing Association on August 4th on Core Components of Branding. In partnership with the AMA we are making this one-time virtual session available to anyone who wants to attend. In this three-hour virtual session, you’ll learn the steps to create and define a brand …

Mission-critical Advertising Tips for Brand Managers

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Don’t forget to prioritize these fundamental advertising tips about the core components of effective advertising. You might also want to check out our Ultimate Guide to Writing a Creative Brief. These days, brand teams seem to be so focused on breakthrough creativity that the fundamentals of great advertising are getting lost in the process. If your ads don’t drive specific, useful …

Open Session Announcement: How to Write a Creative Brief

Gurulocity AMA Creative Brief Training Graphic

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on May 25-26 on How to Write a Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …