In this course you will learn how to structure big creative ideas, evaluate if an idea is good or not, and provide feedback that improves the work yet inspires the team. This course applies to teams involved in the creation of advertising/communications across mediums such as TV, print, billboard, radio, online video and banner.
Top Creative Brief Mistakes
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. Many brands are planning out their campaigns for 2023, which means many brand leaders will soon begin writing creative briefs for their agencies and creative teams. At this stage hopes are high, and leading new creative campaigns is supposed to be one of the fun …
Open Training: How to Write a Creative Brief & Give Feedback
We are pleased to announce that we are running a live, in-person training session on January 27, 2023 in Cincinnati on How to Write a Powerful Creative Brief and Give Feedback. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, we are opening up this one-time event to all paid registrants. …
Press Release: GBMI Launches Online Creative Brief Writing Course
FOR IMMEDIATE RELEASE GURULOCITY BRAND MANAGEMENT INSTITUTE LAUNCHES NEW ON-DEMAND COURSE, HOW TO WRITE A POWERFUL CREATIVE BRIEF New Always-on Course Delivers Industry Best Practices for Creative Brief Writing December 30, 2022 (CINCINNATI, OH) — Gurulocity Brand Management Institute announces the launch of its new online creative brief writing course, How to Write a Powerful Creative Brief. The new course …
The Best Holiday Ad of the Year (2022)
Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. With the holidays upon us, there’s no shortage of favorite holiday ads out there. Usually these ads are emotionally driven, with people picking favorites based on what they think is funny or cute. While it’s tempting to pick ads that make you feel …
Creative Brief Writing Course
In this hands-on workshop you will master the skills needed to write creative briefs based on sound strategy and inspire creative teams. This workshop applies to teams involved in the creation of advertising/communications across mediums such as TV, print, radio, online video, banner, email and website.
Open Session Announcement: How to Write a Marketing Plan
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on September 22 on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available …
Speaking Announcement: Writing Powerful Creative Briefs
Note: This session has already completed, but you may be interested in our on-demand course on How to Write a Powerful Creative Brief. We are pleased to announce that we are running a virtual breakout session for the Agency Summit on August 25, 2022 on Writing Powerful Creative Briefs. We will discuss how to improve your creative briefs and how …
Open Session Announcement: How to Write a Creative Brief
Note: this live session is closed/completed, however you might be interested in our on-demand course on How to Write a Powerful Creative Brief. We are pleased to announce that we are running an open virtual training session for the American Marketing Association on July 13, 2022 on How to Write a Creative Brief. This in-depth training is typically only offered …