Facebook is Dumb, but Congress is Dumber

Facebook thumbs down on keyboard

Mark Zuckerberg (Facebook Founder) testified before Congress this week. This after we learned that a third party scraped Facebook user data and improperly shared it with a political firm.  Make no mistake, Facebook is dumb. The team screwed up and needs to change. It’s clear the company leaders who want to make money (as a public company must do) are …

Complete Marketing Plan Template (Word) to Make Planning Easier

Open sketchbook and pencil on the white wooden table

A marketing plan template in Microsoft Word format to make planning a breeze. Simply open it up and fill out each section of the outline to develop your plan. Maybe you’re not sure where to start. Maybe you’re looking at a blank page. Or maybe you just want to be sure you haven’t left something really important out of your …

5 Essential Marketing Blog Posts

Gurulocity marketing strategy blog logo

It’s been 90 days. 90 days since launching this blog. 90 days since establishing our mission: to help marketers create change in their organizations by honing their craft. Our readership continues to increase each week. I’m glad we have a growing audience that finds value in the articles we’ve posted on this marketing strategy blog. But, if you’ve joined recently …

Avoid Confusion, Write Better Concepts: Types of Marketing Claims

Woman Writing Concept

It seems there are many definitions of what a claim is. This article clears up the confusion by defining types of innovation and marketing claims so you can write better concepts. When it comes to developing innovation and marketing communications, one of the areas that seems to cause the most confusion is claims. And if you’ve ever been in a …