10 Examples of Advertisements to Emulate

2016 Colgate Print Advertisement Featured Image

Notable brands’ work can provide inspiration for your own ideas. Here are ten examples of advertisements you can emulate to develop effective magazine advertising. If you need help writing a great creative brief, check out our Ultimate Guide to Writing a Creative Brief. I like to collect ads. Most marketers would say that advertising is one of the fun parts of …

Easy Marketing Plan Template: Less Than 15 Slides and You’re Done

Man Presenting Marketing Plan Template

This post features a PowerPoint (.pptx) marketing plan template that you can use to present your plan in 15 slides or less. The template also includes a 5-slide option for executive meetings. Every year, marketing professionals are tasked with creating their marketing plan for the year. For some, it’s as simple as pulling out last year’s plan and making a …

Content Marketing vs. Marketing Strategy: Is Content Marketing Enough?

Marketing Communications Mix Tactical Tree

I came across a great article this week by Samuel Scott: Everything the Tech World Says About Marketing is Wrong. It was originally posted a couple of months back but the points are important and directly relevant to readers here at Gurulocity™. So, I figured I’d share the highlights. The article does a great job of answering questions that any marketer could …

Communication Strategy Template & Tips

Empty Advertising Billboard

Great communications and advertising begin with a great communication strategy. Here you’ll find a method and example template for identifying your winning communication strategy (downloadable pdf included). If you need help writing an entire creative brief, check out our Ultimate Guide to Writing a Creative Brief. It’s an age-old question. Do great campaigns come from strategy or execution? The pragmatic …

50 Quick Marketing Tips to Provoke Your Thinking

Transparent glowing human brain

In this post, Kevin Namaky shares short but provocative marketing tips to spark ideas for improving your strategy, initiatives and projects. Some people always have their antennae up. They’re always looking for small things that give them an idea for something bigger. Maybe it’s something they saw someone else do. Maybe it’s something another company puts out there, possibly in …