Your small business marketing strategy may go up in smoke because of this one fundamental mistake. When it comes to marketing your small business, there’s no shortage of advice out there. Everyone’s trying to make noise in the marketplace. Most online marketers tend to repeat what they hear from others. They all tend to put out the same advice, copying …
Learn The 4 Marketing Myths That Hold Small Businesses Back
There’s no shortage of small business marketing advice out there. But the vast majority of it is either misleading or flat out wrong. So many self-proclaimed “experts” repeat this bad advice that it creates myths that many small business owners blindly follow. Instead of a winning marketing strategy, most small business owners choose the same target, message, and tactics. Everyone …
Your Core Marketing Message Isn’t What You Think
Why most small business marketing messages fall short—and what you can do about it. Small businesses are in crisis… a messaging crisis. They all think they sound different, yet in the eyes of potential customers it all sounds the same. You hear it in one-to-one conversations. When asked what they do, most play back what they are/what they literally do… …
Facebook is Dumb, but Congress is Dumber
Mark Zuckerberg (Facebook Founder) testified before Congress this week. This after we learned that a third party scraped Facebook user data and improperly shared it with a political firm. Make no mistake, Facebook is dumb. The team screwed up and needs to change. It’s clear the company leaders who want to make money (as a public company must do) are …
The Anti-Secret Marketing Strategy to Get Leads and Sales
How to get more leads and sales for your small business? It’s the million-dollar question! Many “marketers” out there pitch their magic solutions and “secrets” that will solve all of your problems, but most of them aren’t right for your business. There is no one-size-fits-all approach. In this blog post, Kevin Namaky provides his best anti-secret marketing tip for how …
Defining Your Ideal Target Customer
Clearly defining your ideal target customer is the first and most important thing to do in your marketing strategy. In this blog post, Kevin shares his tips for defining your small business target customer (sometimes called target audience, target persona or customer avatar). DEFINING YOUR IDEAL TARGET CUSTOMER One of the most important things that you’ll do in your business …
The Missing Piece You Need to Gain Momentum in Your Small Business
I’m pleased to announce that, after more than a few requests for 1:1 coaching, I’ve decided to offer marketing coaching services. Marketing can be overwhelming at times. There are lots of options and info around the web. It can be hard to know where to focus to get results. Or if you do have an idea of where to focus, …
Why Your LinkedIn Profile Might be a Wasted Opportunity
You’re probably on LinkedIn. And if you’re like a lot of other small business owners out there, you’ve possibly written off LinkedIn as a waste of time. Maybe you put your resume info on your LinkedIn profile and forgot about it. Don’t. LinkedIn can be a powerful platform, particularly for B2B marketing. It’s not just for recruiters and job seekers. …
How Google RankBrain is Affecting Your SEO
Many small businesses rely on SEO (search engine optimization) because it’s an efficient way to drive traffic compared to paying for expensive ads. The concept used to be simple: optimize your content for specific keywords and watch the traffic roll in. Well… not any more. Google’s increasing use of machine learning (RankBrain) means small business owners and entrepreneurs need to …
The #1 Branding Mistake Most Businesses Make
What’s the worst thing you can do when creating your brand? Learn the branding secret the best marketers know that most businesses don’t. It happens all the time. Maybe you’ve done it, too. You know you need to “brand” your business, so you hire a designer to create some logo options for you. You then show them around and ask …