The First Test of a Good Marketing Idea

Marketing Idea Evaluation

You have a marketing idea but aren’t sure if it’s any good. First, ask yourself this question. They’re always there. Those pesky ideas. Lots of “tips” and buzz around the internet about digital, social and content marketing. Add onto that in-person marketing, media and events—it’s a lot to wrap your head around. Maybe you’ve got an idea in mind. One …

Don’t Be a Chicken: The Lesson That Will Save Your Business

Chicken Farm

You’re a chicken. Yes… you. The one running your business or startup day in and day out. The one who thinks any customer is a good customer. The one wondering why your marketing efforts and sales materials aren’t converting as well as you want. The one stuffing many different messages into your website because you don’t want to leave anyone …

Your Competitive Analysis is Worthless if You Don’t Answer These 5 Questions

Strategic Thinker

Don’t just look at web traffic and keywords. Make your competitive analysis more strategic and actionable by answering these critical questions. I see a lot of articles around the web these days that promote the idea of competitive intelligence. But most posts and articles say to look at web sites, web traffic and key words. While there may be some …

5 Must-Read Small Business Marketing Blog Posts

Idea Light Bulb

Every once in a while I read a post or an article and think to myself, “That is really good!” And this was a particularly good week for some of my favorite blogs. So I’m sharing with you some of the strongest posts. These blogs are good to follow if you work in marketing, but they are especially useful for …

Gurulocity Launches New Online Course: Design Your Small Business Marketing Funnel

Woman working on marketing funnel plan in cafe

Note: This post refers to the original pilot version of our flagship online course. The pilot is no longer available as we’ve since launched a full scale, optimized version of the course. Please visit our Courses page for more information. After months of work, we recently launched an online marketing funnel course for small business owners and entrepreneurs. We developed …

6 Questions to Optimize Your Marketing Funnel (with template)

Funneling people

The marketing funnel explained including questions to help diagnose and improve your funnel. Includes a template to build your own. Do you have a marketing funnel? Does it work? Maybe you hesitated in answering either of those questions. Or maybe you’re a bit hazy on what a marketing funnel is. That’s OK. Search the web and you’ll find many definitions, …

Complete Marketing Plan Template (Word) to Make Planning Easier

Open sketchbook and pencil on the white wooden table

A marketing plan template in Microsoft Word format to make planning a breeze. Simply open it up and fill out each section of the outline to develop your plan. Maybe you’re not sure where to start. Maybe you’re looking at a blank page. Or maybe you just want to be sure you haven’t left something really important out of your …