Be sure you don’t miss any of the action: make sure you subscribe to receive future issues. As brand leaders, we often hear that we need to “be strategic,” but we often don’t get much guidance on what that actually means. Some brand managers are natural strategic thinkers, while others can spend an entire career figuring it out. So below …
Strategic Plan Development
In this hands-on workshop course you will master the skills needed to write a long-term strategic plan that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. This course applies to brand/marketing managers, marketing directors, or VPs/GMs that lead business planning.
Business Landscape Analysis
In this course you will gain knowledge on how to structure your landscape analysis, how to find the information you need and how to effectively use that information to deliver robust thinking and a compelling business story. This course applies to brand and marketing managers and directors who write landscape analyses for their category or business unit.
Ultimate Brand Strategy Guide | Branding 101
Brand strategy is made up of a few core frameworks that work together to define and set direction for your brand. Once you’ve documented these components, you’ll be able to more cohesively build brand equity, tell your brand’s story, and create a message map that keeps your market executions on strategy. Be sure to subscribe for more brand management guides …
What Most Brands Miss in Their Strategic Plan
With most brands wrapping up 2023 planning, I want to address a common mistake that I see in many strategic plans (a.k. the brand plan). Whether you are writing a long-term strat plan for the very first time, or even if you’ve written them numerous times, you’re sure to learn a new trick here today… Although I hesitate to call …
Open Session Announcement: Brand Positioning for Marketing Success
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on June 2nd on Brand Positioning. In partnership with the AMA we are making this one-time virtual session available to anyone who wants to attend. Great positioning is the heart of any sound brand strategy. While strategic plans, product roadmaps and …
Open Session Announcement: How to Write a Strategic Plan
We are pleased to announce that we are running an open virtual training session for the American Marketing Association on March 23rd on How to Write a Strategic Plan. In partnership with the AMA we are making this one-time virtual session available to anyone who wants to attend. Marketing often plays a central role in the creation of long-term strategic …
Ultimate Guide to Writing a Brand Positioning Statement
A sound brand positioning statement is critical for any brand or business that wants to build meaningful equity, win in the marketplace, and clearly direct internal and external partners working on the brand. In this guide you’ll find a complete rundown of core positioning elements, a recommended template, and a number of notable brand examples of effective positioning. Be sure …