Open Session Announcement: Level-up Your Brand Positioning

We are pleased to announce an open virtual training session for the American Marketing Association Washington DC chapter on July 7 on How to Take Your Brand Positioning From Good to Great. This brief-but-actionable session is available to anyone who wants to attend. AMADC member admission is free, and nonmember admission is only $10. In this interactive 1-hour session you …

Your Competitive Analysis is Worthless if You Don’t Answer These 5 Questions

Strategic Thinker

Don’t just look at web traffic and keywords. Make your competitive analysis more strategic and actionable by answering these critical questions. I see a lot of articles around the web these days that promote the idea of competitive intelligence. But most posts and articles say to look at web sites, web traffic and key words. While there may be some …

This Week in Marketing Strategy: Nike Bucks Convention, Rivalry Positioning, Trust-Building Digital Tips

Welcome to the February 26, 2017 edition of This Week in Marketing Strategy. Here I’ll highlight a few articles, blog posts or news pieces from around the web that are newsworthy or trending over the last one to two weeks. First up: Watch the New Nike Ad Celebrating Arab Women in Sports That is Causing Controversy, courtesy of businessinsider.com. The Wieden & Kennedy ad features …

7 Characteristics to Define Your Marketing Target

Target

This article focuses on ways to define your marketing target. Answer each one to make your marketing target more actionable and competitive, so you can win. If you’d like more information on brand positioning, check out the Ultimate Guide to Writing a Brand Positioning Statement. And be sure to subscribe to receive new articles like these. Chances are, your marketing …

A Powerful Sales Presentation Outline

Woman Giving Sales Presentation Outline

As a marketer, you are always selling. From external customer pitches to internal leadership alignment, knowing how to create a compelling sales presentation means knowing how to tell a story. While most of us get the basic concept of storytelling, it helps to have a tangible example to look at. So, I’m sharing an example sales presentation outline and flow …

This Week in Marketing Strategy: Mercury Marine Revival, Great Rejections, Most Innovative States

Mercury Marine Advertising Go Boldly

Welcome to the December 26, 2016 edition of This Week in Marketing Strategy. Here I’ll highlight a few articles, blog posts or interesting pieces from around the web that are newsworthy or trending over the last one to two weeks. First up: Mercury Marine Targets Young Boaters in First Campaign Since 2011, courtesy of adage.com. Mercury Marine is a 77-year-old company, but you wouldn’t …