7 Things All Strategic Brand Architectures Have in Common

Repetitive Architecture

A how-to guide to writing a strategic brand architecture including a downloadable pdf template. Have you ever begun working on a business and discovered numerous products/services in your portfolio? So many that it’s not clear why you’re selling some of them at all? You are not alone. As a consultant, I received numerous calls from clients asking for help in …

4 Reasons Why Aveeno’s Brand Positioning Statement is Great

plant science green bean sapling on test tubes

A filled-out positioning statement template using Aveeno as an example. If you’d like more examples and information on brand positioning, check out the Ultimate Guide to Writing a Brand Positioning Statement. And be sure to subscribe to receive new articles like these. I’ve received a few requests for examples of a completed template using a notable brand’s positioning. So, here’s …

5 Essential Marketing Blog Posts

Gurulocity marketing strategy blog logo

It’s been 90 days. 90 days since launching this blog. 90 days since establishing our mission: to help marketers create change in their organizations by honing their craft. Our readership continues to increase each week. I’m glad we have a growing audience that finds value in the articles we’ve posted on this marketing strategy blog. But, if you’ve joined recently …

Market and Competitive Landscape Analysis: An Outline to Jumpstart Innovation

Competitive Landscape Analysis

Innovation projects should always start with a clear understanding of the landscape. Herein lies an outline for market and competitive landscape analysis to help you bring order to the ambiguous front end. Unlike many downstream or tactical marketing projects, upstream innovation challenges are notorious for their ambiguity. Before you can craft and execute new ideas, you need to set strategic …

Easy Marketing Plan Template: Less Than 15 Slides and You’re Done

Man Presenting Marketing Plan Template

This post features a PowerPoint (.pptx) marketing plan template that you can use to present your plan in 15 slides or less. The template also includes a 5-slide option for executive meetings. Every year, marketing professionals are tasked with creating their marketing plan for the year. For some, it’s as simple as pulling out last year’s plan and making a …

The NEW Strategic 4 P’s: 4 Ways to Apply the Marketing Process and Improve Your Business

Woman applying 4 P's and marketing process

In this article, you will find two new and updated strategic models that marketing leaders (CMO’s, VP’s and Directors) can use to think beyond mere tactics. When combined, they provide a way to map a complete strategic view of both the marketing process and the organizational mix of resources required to build a high-performing marketing organization. Since the 1960’s, marketers …