Press Release: Gurulocity Launches Revolutionary New Way To Develop Great Consumer Brand Leaders

FOR IMMEDIATE RELEASE GURULOCITY BRAND MANAGEMENT INSTITUTE LAUNCHES A REVOLUTIONARY NEW WAY TO DEVELOP GREAT CONSUMER BRAND LEADERS Brand Management Accelerator Program Reduces Learning Curve for Brand Managers OCTOBER 3, 2022 (CINCINNATI, OH) — Gurulocity Brand Management Institute announces the launch of its Brand Management Accelerator (BMA) training and development program, a membership program designed exclusively for client-side brand management …

Speaking Announcement: Writing Powerful Creative Briefs

We are pleased to announce that we are running a virtual breakout session for the Agency Summit on August 25 on Writing Powerful Creative Briefs. We will discuss how to improve your creative briefs and how to work better with clients. While this is primarily an agency audience, brand leaders would also benefit from attending. You’ll learn key skills needed …

Ultimate Guide to Brand Management Training

In this guide you’ll learn how to create a brand management training and development program that sets your team up for success. Learn how to overcome common mistakes, what topics to include in your training program, and best-practice topics and frameworks for up-skilling your brand team. Get more information on our training programs for brand managers here, and be sure …

5 Ways CMOs Can Retain Their High-Potential Leaders

loyal employee

I recently wrote an article that was published by Ad Age on how to avoid common pitfalls and build loyalty among your best team members. This is especially important now as the labor market tightens. Below is an excerpt and you can check out the entire article here. The labor market is tightening; some regions have three openings for every one unemployed …

Why It’s Hard To Find Great Brand Managers

brand team leader

How to get out of the micromanagement grind with your brand team… “It’s embarrassing how our brand team is representing the company with our vendors and partners. They just can’t seem to do anything the way it should be done … and I feel like it’s on me to fix it.” Eric (not his real name), the CMO of a …