Strategy & Planning
Business Landscape Analysis
In this course you will gain knowledge on how to structure your landscape analysis, how to find the information you need and how to effectively use that information to deliver robust thinking and a compelling business story. This course applies to brand and marketing managers and directors who write landscape analyses for their category or business unit.
Strategic Plan Development
In this hands-on workshop course you will master the skills needed to write a long-term strategic plan that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. This course applies to brand/marketing managers, marketing directors, or VPs/GMs that lead business planning.
Media & Communications
Creative Brief Writing Course
In this hands-on workshop you will master the skills needed to write creative briefs based on sound strategy and inspire creative teams. This workshop applies to teams involved in the creation of advertising/communications across mediums such as TV, print, radio, online video, banner, email and website.
Creative Ideas & Feedback Course
In this course you will learn how to structure big creative ideas, evaluate if an idea is good or not, and provide feedback that improves the work yet inspires the team. This course applies to teams involved in the creation of advertising/communications across mediums such as TV, print, billboard, radio, online video and banner.
Innovation & Research
Winning Product Concepts
Innovation is the lifeblood of any growing brand. But getting winning concept scores and passing testing hurdles is easier said than done. In this hands-on workshop course you will master the skills needed to write clear and compelling new product concepts that garner winning test scores, survive the internal gauntlet, deliver relevance for consumers, and have a sustaining impact in market.