HOW TO WRITE A BUSINESS LANDSCAPE ANALYSIS AND CREATE A STORY

Great marketing strategies, growth strategies, and innovation projects start with a thorough landscape assessment. But most people start off with incomplete information and without clear frameworks to create great business stories. In this hands-on master class, you’ll learn to write a clear and compelling landscape analysis for your brand and how to create an effective story.

Get empowered to deliver robust thinking in your landscape assessments.

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Who it’s for

This course applies to:

  • ABMs, brand and marketing managers, and directors who own/write/update business analysis for a brand or business unit
  • Strategic team members involved in the creation of business and marketing plans
  • Agency partners and consultants who create competitive and landscape analysis presentations for clients
  • Small business owners who work with freelancers or agencies on competitive brand analysis

How you will benefit

  • Learn what’s in a complete business landscape assessment
  • Get techniques for how to find and utilize the info you need
  • Best-practice models to evaluate and distinguish between important and irrelevant data
  • Gain confidence in forming a strategic story based on the analysis
  • Case studies, templates and best-practice frameworks to immediately implement
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What you get

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  • 8 lessons that take you through the process of defining, researching, evaluating, and writing business landscapes
  • Step-by-step guides, templates and worksheets to make it all simple and easy
  • Case study examples on how to create a story
  • Access to the course community Q&A forum
  • Lifetime desktop and mobile access for the life of the course

Our Courses Power The Best Brands — Meet our Clients

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MEET YOUR INSTRUCTOR

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Kevin Namaky, Founder & CEO of the Gurulocity Brand Management Institute

Kevin Namaky is a trained educator with 20 years of experience as a consumer brand executive. Kevin has helped brands realize over $1B in new revenue and has trained more than 1,000 brand managers.

Kevin is also a featured instructor for the American Marketing Association, lectures at the IU-Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider, and the CMO Council.

What Others Say

10 out of 10!
– Marketing Director, Bolthouse Farms
100% recommended! Kevin is a great teacher.
– Director of Integrated Marketing, Sephora
This training was amazing! I learned a lot and feel really empowered.
– Assistant Brand Manager, CPG Personal Care
Kevin’s ability to translate complexity into simple, easy-to-understand strategy was a huge asset to our team.
– Vice President/General Manager, Scotts Miracle-Gro

I thoroughly enjoyed this training. Great outlines and ideas that we will take back to work and incorporate into our business. Kevin nailed it. Great class!

– Assistant Marketing Manager, Formica
Using the frameworks from the training, our team’s presentations to upper management have been more structured and positive. The senior staff has given our team very positive feedback.
– Senior Marketing Director, Ubisoft

Course Curriculum

Lesson 1: Learning Objectives

Lesson 2: What is a Landscape Assessment?

Lesson 3: Landscape Model: 6 Cs Analysis

Lesson 4: Find the info you need

Lesson 5: Competitive Activity

Lesson 6: What to do with the info

Lesson 7: Takeaway Activity

Lesson 8: How to create a story

Lesson 9: What’s Next

Get Started Now
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GET THIS COURSE FREE WHEN YOU JOIN THE BRAND MANAGEMENT ACCELERATOR PROGRAM

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Alternatively, if you are a brand manager, you can get access to our entire course library for one year by becoming a Brand Management Accelerator all-access member. In addition, all-access members receive access to monthly live events and the complete community forum with your brand management peers.
LEARN MORE ABOUT MEMBERSHIP

Frequently Asked Questions

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GET IN TOUCH

Do you still have questions about this course? Email courses@gurulocity.com.

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