HOW TO PRESENT BIG CAMPAIGN IDEAS AND PROVIDE CREATIVE FEEDBACK

Even if you write a great creative brief, there’s so much more to creating a great campaign—and it can be a difficult process to navigate. In this course you’ll learn how to structure big creative ideas, evaluate if an idea is good (or not!), and provide feedback that improves the work yet inspires the creative team.

Get empowered to lead and produce great creative work.

ENROLL NOW FOR $299

Who it’s for

This course applies to:

  • ABMs, brand and marketing managers who are responsible for leading, assessing, or providing feedback on creative work
  • Creative team members involved in creation of advertising and communications across mediums such as TV/video, print, radio, OOH and digital
  • Agency partners, account managers, planners and creatives who create advertising and communications ideas for clients
  • Small business owners who work with freelancers or agencies on creative ideas and communications campaigns

How you will benefit

  • Learn to structure and present ideas properly to internal/client teams
  • Gain confidence in presenting to senior management
  • Best-practice criteria to evaluate the strengths and weaknesses of creative ideas
  • Understand how to deliver useful strategic feedback to creative teams
  • Case studies, templates and best-practice frameworks to immediately implement
ENROLL NOW FOR $299

What you get

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  • 7 lessons that take you through the process of structuring, presenting, evaluating, and giving feedback on campaign ideas
  • Step-by-step guides, templates and worksheets to make it all simple and easy
  • Case study examples on how to evaluate creative
  • Access to the course community Q&A forum
  • Lifetime desktop and mobile access for the life of the course

Our Courses Power The Best Brands — Meet our Clients

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MEET YOUR INSTRUCTOR

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Kevin Namaky, Founder & CEO of the Gurulocity Brand Management Institute

Kevin Namaky is a trained educator with 20 years of experience as a consumer brand executive. Kevin has helped brands realize over $1B in new revenue and has trained more than 1,000 brand managers.

Kevin is also a featured instructor for the American Marketing Association, lectures at the IU-Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider, and the CMO Council.

What Others Say

10 out of 10!
– Marketing Director, Bolthouse Farms
By adopting Kevin’s creative development process, I believe it can lead to stronger, more strategic work from the get-go. There were tons of great points and valuable content. Great training!
– Assistant Brand Manager, Procter & Gamble
100% recommended! Kevin is a great teacher.
– Director of Integrated Marketing, Sephora
This training was amazing! I learned a lot and feel really empowered.
– Assistant Brand Manager, CPG Personal Care
Kevin’s ability to translate complexity into simple, easy-to-understand strategy was a huge asset to our team.
– Vice President/General Manager, Scotts Miracle-Gro

I thoroughly enjoyed this training. Great outlines and ideas that we will take back to work and incorporate into our business. Kevin nailed it. Great class!

– Assistant Marketing Manager, Formica
Using the frameworks from the training, our team’s presentations to upper management have been more structured and positive. The senior staff has given our team very positive feedback.
– Senior Marketing Director, Ubisoft

Course Curriculum

Lesson 1: Learning Objectives

Lesson 2: What’s a Campaign Idea?

Lesson 3: Evaluating Creative

Lesson 4: Evaluating Creative – Examples

Lesson 5: Presenting Ideas & Giving Feedback

Lesson 6: Live Feedback Examples & Q&A

Lesson 7: What’s Next

Get Started Now
ENROLL NOW FOR $299

GET THIS COURSE FREE WHEN YOU JOIN THE BRAND MANAGEMENT ACCELERATOR PROGRAM

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Alternatively, if you are a brand manager, you can get access to our entire course library for one year by becoming a Brand Management Accelerator all-access member. In addition, all-access members receive access to monthly live events and the complete community forum with your brand management peers.
LEARN MORE ABOUT MEMBERSHIP

Frequently Asked Questions

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GET IN TOUCH

Do you still have questions about this course? Email courses@gurulocity.com.

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