Press Release: GBMI Launches Online Creative Brief Writing Course

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New Always-on Course Delivers Industry Best Practices for Creative Brief Writing

December 30, 2022 (CINCINNATI, OH)Gurulocity Brand Management Institute announces the launch of its new online creative brief writing course, How to Write a Powerful Creative Brief. The new course delivers the institute’s most popular training workshop in an always-on course format that can be taken virtually anytime, anywhere.

Designed for busy professionals, the course is relevant for brand leaders, internal creative teams, and agency partners that write creative briefs and lead the creative development process.

The course includes 16 lessons that walk students through each step of writing a great creative brief. Step-by-step templates and worksheets are included, as well as case study examples of renown brands. All students also get access to the course community Q&A forum, providing a direct line to their peers and experts at the Gurulocity Brand Management Institute.

Kevin Namaky, CEO of Gurulocity and a trained educator with 20 years of experience as a consumer brand executive, explained the launch: “Creative Brief Writing is the most popular training workshop we get asked to run live. And many of our clients have requested an on-demand version that they can access any time and complete at their own pace. This new online course fills this gap and offers in-depth, practical training that can’t be found elsewhere.”

He continues, “I started the Gurulocity Brand Management Institute precisely because quality, in-depth training like this did not exist. This course is another great step in filling the market gap for brand management training.”

Since 2016, Gurulocity, Namaky’s sought-after training and consulting firm has worked with brand managers at Ubisoft, Rare Beauty Brands, Procter & Gamble, Kraft Heinz, Johnson and Johnson, Nestlé, Bolthouse Farms, Gorilla Brands, and Sephora, training over 1,000 brand managers in total.

To learn more about the new course, How to Write a Powerful Creative Brief, visit

About Gurulocity Brand Management Institute

Gurulocity Brand Management Institute helps consumer goods brand teams master strategy, communication and innovation skills so that they can become standout brand leaders, grow their businesses and advance their careers. Learn more about Gurulocity’s courses, workshops and coaching programs for brand managers at or email