In this free 5-day mini-course, learn to nail a powerful strategy in your creative briefs.
You Will Learn:
The most important question to answer to select the right target audience
How to select and write a true communication objective, and what 99% of brief writers get dead wrong
What makes for a real insight, and how to increase the relevance of your campaign
How to nail the single-minded proposition
The final litmus test of a great creative strategy