How Google RankBrain is Affecting Your SEO

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Many small businesses rely on SEO (search engine optimization) because it’s an efficient way to drive traffic compared to paying for expensive ads. The concept used to be simple: optimize your content for specific keywords and watch the traffic roll in. Well… not any more.

Google’s increasing use of machine learning (RankBrain) means small business owners and entrepreneurs need to evolve. Because Google’s RankBrain machine learning continues to adjust Google’s algorithm over time, the factors Google uses to analyze your site and content are constantly changing.

I know what you’re thinking… How could you possibly keep up with changes like that?

Luckily, Brian Dean at Backlinko has written Google RankBrain: The Definitive Guide. Brian is one of the foremost authorities on SEO and I highly recommend subscribing to his blog for great SEO tips and best practices.

In his most recent guide, Brian covers how RankBrain works, how you should adjust your keyword strategy, and how to optimize your content moving forward to align with RankBrain priorities.

If you’re serious about SEO, you NEED to optimize for RankBrain. Why? Well, Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s becoming more important every day. In today’s guide you’re going to learn everything you need to know about Google’s RankBrain algorithm. Let’s do this. read more at backlinko.com

While nothing ever replaces creating quality content, you can certainly incorporate some of his tips to help nudge your ranking upwards. The tips are relevant and simple to do even for small businesses.

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