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Google’s increasing use of machine learning (RankBrain) means small business owners and entrepreneurs need to evolve. Because Google’s RankBrain machine learning continues to adjust Google’s algorithm over time, the factors Google uses to analyze your site and content are constantly changing.
I know what you’re thinking… How could you possibly keep up with changes like that?
Luckily, Brian Dean at Backlinko has written Google RankBrain: The Definitive Guide. Brian is one of the foremost authorities on SEO and I highly recommend subscribing to his blog for great SEO tips and best practices.
In his most recent guide, Brian covers how RankBrain works, how you should adjust your keyword strategy, and how to optimize your content moving forward to align with RankBrain priorities.
If you’re serious about SEO, you NEED to optimize for RankBrain. Why? Well, Google recently announced that RankBrain is Google’s third most important ranking signal. And it’s becoming more important every day. In today’s guide you’re going to learn everything you need to know about Google’s RankBrain algorithm. Let’s do this. read more at backlinko.com
While nothing ever replaces creating quality content, you can certainly incorporate some of his tips to help nudge your ranking upwards. The tips are relevant and simple to do even for small businesses.
You might also like:
- The #1 Branding Mistake Small Businesses Make
- Don’t Be a Chicken: The Lesson That Will Save Your Business
- 10 Most Effective Marketing Strategies for Small Business
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Kevin Namaky is CEO at the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms and Gorilla Brands. Kevin is a featured instructor for the American Marketing Association, lectures at the IU Kelley School of business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable brands. Follow Kevin on LinkedIn.