Note: This post refers to the original pilot version of our flagship online course. The pilot is no longer available as we’ve since launched a full scale, optimized version of the course. Please visit our Courses page for more information.
After months of work, we recently launched an online marketing funnel course for small business owners and entrepreneurs. We developed the course with input from small business professionals, and the course helps business owners who are looking for coaching and direction in their marketing.
WHY THIS COURSE?
Working with and talking to many small business owners, I’ve learned that while marketing is important to them, it’s hard to find the time to get around to it. As an owner/entrepreneur you have to wear a lot of hats. And who has time to write extensive 30+ page marketing plans? You don’t need to. You should be able to capture your plan in only a few pages.
Many are simply unaware of the options they have for reaching their audience (beyond calling on their personal network). Even if you have some initial ideas, it can be unclear which are best to pursue.
I also heard from many small business owners that they tried hiring marketing consultants in the past. But that approach usually doesn’t work. Consultants never understand your business as well as you do. You don’t have to hire an expensive consultant to write a plan for you.
So, how about something simple and straightforward that gives you a roadmap? Knowing what to go make/do this year to increase your business—Wouldn’t that be useful?
I decided to make something to address those exact issues. The new course uses the techniques that have made the businesses I’ve worked on very successful. No lengthy plans to eat up your time, clear options for what to do in your marketing funnel, and you don’t have to hire an expensive consultant to get it.
WHAT’S IN IT
The pilot course is broken down into three major outcomes, each delivered as a weekly module:
- Defining Your Target Audience–clearly define whom you are seeking and where you’ll find them
- Positioning Your Brand to Win–clearly outline your key messaging and how you’ll position your self/brand against the competition
- Building Your Funnel—determine the appropriate marketing strategies and channels for your business
You’ll walk away with a custom, small business marketing funnel tailored for your business. And it’s written by you with expert coaching and guidance.
Note: This is a strategic course. We don’t jump straight to funnel design. It’s important to get clear on the strategy first. Who you’re going after and how you’re different. Those answers inform proper funnel design and they are a key difference that makes my clients successful over and over again.
HOW IT WORKS
You’re busy. You work every day, shuffle your kids around, and hope to have some time with your family for dinner each day. I don’t want to take that limited time away from you. But you do need some direct coaching and 1:1 personal feedback along the way. We’ve balanced those two priorities with the following course structure.
There are three weekly modules. Each module includes:
- Weekly videoconference with live Q&A—Attend (preferred) or watch the recorded videos when it’s convenient for you (also cool). Watch the videos as many times as you want.
- Templates and worksheets—I give you what you need. You don’t have to create anything from scratch or stare at a blank page. You simply answer the questions and fill out the templates as you go. Send them to me via email, and then…
- Personal weekly 1:1 call—I spend up to 30 minutes each week on the phone with you discussing feedback. You’re able to tailor and refine your plan with confidence.
That’s it. Pretty simple and you’re done in three weeks. And I’ll be right there with you each step of the way.
WHAT IT COSTS
Later this year we’ll be launching a final version of the course for $1,000. But since this is version 1.0 of the course, we are capping enrollment at 10 people and offering a discount. You get priority access and save 80%.
We are also offering a money-back guarantee on this pilot program. If you complete the course and assignments and are not satisfied with the result, let us know within 30 days we will refund 100% of your money. It’s not our goal to take your money if we can’t help you… but we’re pretty sure we can.
At my typical consulting rate, the time I spend with you in this course would normally cost thousands of dollars. Other businesses pay me thousands of dollars to create their marketing plans and funnels.
If you had a marketing funnel design that could help you get 20-50% more visits, appointments or leads—what would that be worth to you?
This foundational pilot and discounted pricing is a limited-time offer.
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Thanks for considering it. Have a great week, and go make something great happen.
Kevin Namaky is CEO at the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms and Gorilla Brands. Kevin is a featured instructor for the American Marketing Association, lectures at the IU Kelley School of business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable brands. Follow Kevin on LinkedIn.