Benefits of a Coach
Sometimes you just need an expert who’s been there to show you the right path—to sit elbow to elbow with you, give you targeted advice, and work through it together.
A good marketing coach:
Are you a good fit for coaching?
There are two criteria that make someone a good candidate for coaching. First, I must be able to significantly help you. This depends on the type of business you’re in, where you’re at on your journey, your goals and current challenges. It’s why I require an application. Second, you must have the right mindset. It’s not enough to need help. You also have to be open-minded and willing to be critiqued. Collaboration is key and you must commit to the process and do the work.
How It Works
Regardless of the package you choose below, they all have a few things in common. All coaching sessions are delivered via live videoconference. It’s important to meet face-to-face, even if it’s on screen, getting to know each other and sharing information visually. All packages also start with an audit. This is where I learn more about you, your business, your competition, what’s working and what’s not. It’s at that point that I can start to lay out a plan to help you move forward.
Generally speaking, the roadmap and action plans we create together are customized to you, your business, and what you want to get out of our coaching sessions. However, sometimes business owners aren’t sure what they need. They just know they’re a bit lost when it comes to marketing. In that case, I do have a core process I use to cut through the clutter and create a clear plan.
My process includes the upfront audit, goal-setting, gap identification, laying out options based on your strengths and target customer, prioritization exercises and action steps. I will also assign homework and worksheets as needed along the way.