Brand Management Accelerator Program Details
Who it’s for
What’s in it
On-demand brand management training workshops
- In-depth seminars and workshops available 24/7 in the areas of strategy & planning, media & communications, and innovation & research
- Example topics include creative brief writing, giving creative feedback, competitive positioning, writing a strategic plan, brand finance, writing winning new product concepts—with new in-depth topics added regularly
- All best-in-class frameworks and step-by-step templates are included for every training, accessible any time you need them
Private brand management learning community
- Q&A discussion forums/feeds with other brand professionals on topics such as strategy, media and marketing plans, innovation and leadership
- In addition to peer support, brand management experts directly help answer questions and direct community members to appropriate resources
- Direct messaging with other members and experts for help and advice
Private member events
- Live training events from consumer industry subject matter experts
- Quick refresher learning sessions on topics requested by the community
- Virtual Q&A and mastermind sessions with brand management experts
- Brand management community networking events
- Access to recordings of past events
WHY JOIN THE BRAND MANAGEMENT ACCELERATOR PROGRAM
HOW TEAM MEMBERS BENEFIT
- Learn the most critical and practical skills and deliverables that aren’t taught in schools or online courses
- Reduce the learning curve for ABMs and brand managers, quickly increasing independence, efficiency, and quality of work
- Get help on specific brand management topics and issues, right when it’s needed
- Put learning into immediate use with best-in-class frameworks and templates
HOW SENIOR LEADERS BENEFIT
- Accelerated learning curve leads to increased team member autonomy
- Best-in-class frameworks and templates create consistency among team members
- Reduce burnout and increase loyalty and retention of ABMs and brand managers
- Freedom to focus on higher-level initiatives that will have a bigger impact
How to enroll
We are currently in a closed beta pilot, and will open the program to new members in 3Q 2022. Seats will be sold both individually or as part of a corporate bundle and will be renewable annually.
Be sure to get on the wait list and be the first to know when enrollment opens.
YOUR LEAD INSTRUCTOR & COMMUNITY LEADER
Kevin Namaky is the Chief Executive Officer of the Gurulocity Brand Management Institute. During his 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, he created billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, he’s taught in classrooms, workshops, conferences and boardrooms.
Kevin has created winning brand strategies, innovation, and training sessions for companies such as Scotts Miracle-Gro, Procter & Gamble, Kraft, Bolthouse Farms, Kimberly-Clark, Formica, Wells, Gorilla Brands, Ancestry.com, Ubisoft and Nestlé Health Science. Kevin is a featured instructor for the American Marketing Association, lectures at the Indiana University Kelley School of Business, and has written for Ad Age, Fast Company and The CMO Council.
What others say
I LOVE this new training accelerator concept—it’s spot on and fills a gap when it comes to brand management training!– VP Marketing, CPG Food & Beverage
This training was amazing! I learned a lot and feel really empowered.– Assistant Brand Manager, CPG Personal Care
I thoroughly enjoyed this training. Kevin provided great outlines and ideas that we will take back to work and incorporate into our business. He nailed it. Great class!– Assistant Marketing Manager, Formica
10 out of 10!– Marketing Director, Bolthouse Farms
Kevin is one of the best speakers! He’s very engaging and hands-on. Great session today!– Consumer Marketing Academy MBA Student, IU Kelley School of Business
By adopting Kevin’s creative development process, I believe it can lead to stronger, more strategic work from the get-go. There were tons of great points and valuable content. Great training!– Assistant Brand Manager, Procter & Gamble
Kevin helped me orient myself to the role of an ABM, understand my responsibilities, and uncover tools I could use to be successful. His coaching style is ideal. I would highly recommend him as a brand coach.– Assistant Brand Manager, Leading Vitamin Brand
I am confident that what I’ve learned here will help shape the future of our company. Not a second of the day was wasted, and I’m excited to put what I learned to use.– Marketing Manager, Software
Kevin’s ability to translate complexity into simple, easy-to-understand strategy was a huge asset to our team.– Vice President/General Manager, Scotts Miracle-Gro
Using the frameworks from the training, our team’s presentations to upper management have been more structured and positive. The senior staff has given our team very positive feedback.– Senior Marketing Director, Ubisoft
Kevin is a hard-working, pragmatic strategist, collaborator and true business partner. I am incredibly thankful for how Kevin helped the Poise and Depend brand teams. Highly recommended.– Marketing Director, Kimberly-Clark
FOUNDING MEMBERS INCLUDE
