Membership - GURULOCITY Brand Management Institute

A REVOLUTIONARY WAY TO DEVELOP GREAT BRAND LEADERS

Become a brand management master and learn the key skills and deliverables that aren’t taught in schools or found at conference events. Grow your brand and your career by joining your peers in the Brand Management Accelerator program.

This revolutionary membership program is designed exclusively for client-side brand management professionals. The program combines training workshop content with live events and a supportive learning community, creating an in-depth, always-on training and development platform for brand management teams.

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A REVOLUTIONARY WAY TO DEVELOP GREAT BRAND LEADERS

Brand Management Accelerator Program

Who it’s for

Exclusively for client-side ABMs, brand managers, and brand directors

NO vendors, agency partners or spam—a private and safe space for brand teams to learn and grow

I LOVE this new training accelerator concept—it’s spot on and fills a gap when it comes to brand management training!
– VP Marketing, CPG Food & Beverage

EXCLUSIVE BRAND MANAGEMENT COURSES

All On-demand Training Workshops Include

In-depth seminars and workshops available 24/7 in the areas of strategy & planning, media & communications, and innovation & research
Example topics include creative brief writing, giving creative feedback, competitive positioning, writing a strategic plan, brand finance, writing winning new product concepts—with new in-depth topics added regularly
All best-in-class frameworks and step-by-step templates are included for every training, accessible any time you need them
Case studies to immediately practice new skills

COURSES AVAILABLE NOW

Brand Management 101
How to Write a Creative Brief
Big Creative Ideas & Feedback
How to Write a Strategic Plan
Business Landscape Analysis
Introduction to Brand Finance
Core Components of Branding
How to Write a Marketing Plan
Competitive Brand Positioning
Introduction to Innovation
How to Write Winning Product Concepts
How to Write Live Reviews
How to Analyze Panel Data
Writing a Monthly Business Report
How to Write a Media Brief
Need States Mapping

All On-demand Training Workshops Include

In-depth seminars and workshops available 24/7 in the areas of strategy & planning, media & communications, and innovation & research
Example topics include creative brief writing, giving creative feedback, competitive positioning, writing a strategic plan, brand finance, writing winning new product concepts—with new in-depth topics added regularly
All best-in-class frameworks and step-by-step templates are included for every training, accessible any time you need them

STARTER COURSES AVAILABLE NOW

Brand Management 101
How to Write a Creative Brief
Big Creative Ideas & Feedback
How to Write a Strategic Plan
Business Landscape Analysis
Introduction to Brand Finance
Core Components of Branding
How to Write a Marketing Plan
Competitive Brand Positioning

MONTHLY COURSEs added as you go

Innovation Process Best Practices
How to Write New Product Concepts
Applying Research for Innovation
Need States Mapping
Ideation Best Practices
How to Write Line Reviews
How to Analyze Panel Data
Writing a Monthly Business Report

VIEW A SAMPLE LESSON

The below sample lesson teaches you how to write a key insight, and is found inside our workshop course on How to Write a Powerful Creative Brief. All of our courses contain teaching lessons, frameworks and templates—everything you need to put learning into immediate action.

10 out of 10!
– Marketing Director, Dole Packaged Foods

The best training we've ever done.
– VP Marketing, Barr Brands

I thoroughly enjoyed this training. Great outlines and ideas that we will take back to work and incorporate into our business.
– Assistant Marketing Manager, Formica

Using the frameworks from the training, our team’s presentations to upper management have been more structured and positive. The senior staff has given our team very positive feedback.
– Senior Marketing Director, Ubisoft

10 out of 10!
– Marketing Director, Bolthouse Farms

I thoroughly enjoyed this training. Great outlines and ideas that we will take back to work and incorporate into our business.
– Assistant Marketing Manager, Formica

Using the frameworks from the training, our team’s presentations to upper management have been more structured and positive. The senior staff has given our team very positive feedback.
– Senior Marketing Director, Ubisoft

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Private Member Events

Exclusive-access Events Include

Live training events from consumer industry subject matter experts
Quick refresher learning sessions on topics requested by the community
Virtual Q&A and mastermind sessions with brand management experts
Brand management community networking events
Access to recordings of past events

Our Members Include

Gurulocity helped me orient myself to the role of an ABM, understand my responsibilities, and uncover tools I could use to be successful.
– Assistant Brand Manager, Nature's Bounty

I am confident that what I’ve learned here will help shape the future of our company.
– Marketing Manager, Software

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WHY JOIN THE BRAND MANAGEMENT ACCELERATOR PROGRAM

HOW TEAM MEMBERS BENEFIT

Learn the most critical and practical skills and deliverables that aren’t taught in schools or online courses
Reduce the learning curve for ABMs and brand managers, quickly increasing independence, efficiency, and quality of work
Get help on specific brand management topics and issues, right when it’s needed
Put learning into immediate use with best-in-class frameworks and templates

HOW SENIOR LEADERS BENEFIT

Accelerated learning curve leads to increased team member autonomy
Best-in-class frameworks and templates create consistency among team members
Reduce burnout and increase loyalty and retention of ABMs and brand managers
Freedom to focus on higher-level initiatives that will have a bigger impact

No more traditional classes that teach textbook theory over practice. No more conferences with high-level fluff that leave attendees with little they can actually use. No more shiny online courses taught by “experts” that have never actually worked in a brand management role themselves. And no more waiting around for a live training event when you actually need the training right now.

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Private Community—Join Your Peers

Our Private Community Includes

Q&A discussion forums/feeds with other brand professionals on topics such as strategy, media and marketing plans, innovation and leadership
In addition to peer support, brand management experts directly help answer questions and direct community members to appropriate resources
Direct messaging with other members and experts for help and advice

Brand Manager Discussions

I highly recommend this program. I get personal detailed help on questions or topics, quick responses, and I believe the investment is well worth it.
– Assistant Brand Manager, Kraft Heinz

Kevin is a hard-working, pragmatic strategist, collaborator and true business partner. I am incredibly thankful for how Kevin helped the Poise and Depend brand teams. Highly recommended.
– Marketing Director, Kimberly-Clark

Brand Manager Discussions

Our Private Community Includes

Q&A discussion forums/feeds with other brand professionals on topics such as strategy, media and marketing plans, innovation and leadership
In addition to peer support, brand management experts directly help answer questions and direct community members to appropriate resources
Direct messaging with other members and experts for help and advice

I highly recommend this program. I get personal detailed help on questions or topics, quick responses, and I believe the investment is well worth it.
– Assistant Brand Manager, Kraft Heinz

Kevin is a hard-working, pragmatic strategist, collaborator and true business partner. I am incredibly thankful for how Kevin helped the Poise and Depend brand teams. Highly recommended.
– Marketing Director, Kimberly-Clark

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MEET THE FOUNDER

Kevin Namaky is the Founder & Advisor of the Gurulocity Brand Management Institute. During his 20 years as a CPG Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, he created billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, he’s taught in classrooms, workshops, conferences and boardrooms, and has trained over 1,000 brand managers.

Kevin's experience includes work for Scotts Miracle-Gro, Capital One, Johnson & Johnson, Kimberly-Clark, Ubisoft, Formica, Bolthouse Farms, Gorilla Brands, Rare Beauty, Ancestry.com and Nestlé. He presently serves as VP Strategic Growth at Synergistic Marketing & Media, is a featured instructor for the American Marketing Association, lectures at The Ohio State University Fisher College of Business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council.

INVEST IN YOUR CAREER

Individual All-Access Most Popular!

$1,500

Per Year

ALL Courses & Workshops

Resource & Template Library

Exclusive Live Events

Community Forums

Direct Messaging

1:1 Private Coaching Sessions

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Individual All-access PLUS

$3,400

Per Year

ALL Courses & Workshops

Resource & Template Library

Exclusive Live Events

Community Forums

Direct Messaging

Six 1:1 Private Coaching Sessions

Apply Now

Corporate Teams

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Special programs for corporate groups

Applies to groups of 5 or more

Apply to any plan

Schedule a call to discuss your needs

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If you'd like to ask your employer to reimburse the cost of this program, you can use our recommended reimbursement request email template.

Program benefits such as specific course availability and frequency of live events are subject to change. We continually update membership content and events.