A REVOLUTIONARY WAY TO DEVELOP GREAT BRAND LEADERS

Become a brand management master and learn the key skills and deliverables that aren’t taught in schools or found at conference events. Grow your brand and your career by joining your peers in the new Brand Management Accelerator program.

This revolutionary membership program is designed exclusively for client-side brand management professionals. The program combines training workshop content with live events and a supportive learning community, creating an in-depth, always-on training and development platform for brand management teams.

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SCHEDULE A DEMO

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A REVOLUTIONARY WAY TO DEVELOP GREAT BRAND LEADERS

Become a brand management master and learn the key skills and deliverables that aren’t taught in schools or found at conference events. Grow your brand and your career by joining your peers in the new Brand Management Accelerator program.

This revolutionary membership program is designed exclusively for client-side brand management professionals. The program combines training workshop content with live events and a supportive learning community, creating an in-depth, always-on training and development platform for brand management teams.

VIEW PRICING PLANS

SCHEDULE A DEMO

APPLY NOW

Brand Management Accelerator Program

Who it’s for

Exclusively for client-side ABMs, brand managers, and brand directors
NO vendors, agency partners or spam—a private and safe space for brand teams to learn and grow
I LOVE this new training accelerator concept—it’s spot on and fills a gap when it comes to brand management training!
– VP Marketing, CPG Food & Beverage

EXCLUSIVE BRAND MANAGEMENT COURSES

All On-demand Training Workshops Include

  • In-depth seminars and workshops available 24/7 in the areas of strategy & planning, media & communications, and innovation & research
  • Example topics include creative brief writing, giving creative feedback, competitive positioning, writing a strategic plan, brand finance, writing winning new product concepts—with new in-depth topics added regularly
  • All best-in-class frameworks and step-by-step templates are included for every training, accessible any time you need them

STARTER COURSES AVAILABLE NOW

  • Brand Management 101
  • How to Write a Creative Brief
  • Big Creative Ideas & Feedback
  • How to Write a Strategic Plan
  • Business Landscape Analysis
  • Introduction to Brand Finance
  • Core Components of Branding
  • How to Write a Marketing Plan
  • Competitive Brand Positioning

MONTHLY COURSEs added as you go

  • Innovation Process Best Practices
  • How to Write New Product Concepts
  • Applying Research for Innovation
  • Need States Mapping
  • Ideation Best Practices
  • How to Write Line Reviews
  • How to Analyze Panel Data
  • Writing a Monthly Business Report

All On-demand Training Workshops Include

  • In-depth seminars and workshops available 24/7 in the areas of strategy & planning, media & communications, and innovation & research
  • Example topics include creative brief writing, giving creative feedback, competitive positioning, writing a strategic plan, brand finance, writing winning new product concepts—with new in-depth topics added regularly
  • All best-in-class frameworks and step-by-step templates are included for every training, accessible any time you need them

STARTER COURSES AVAILABLE NOW

  • Brand Management 101
  • How to Write a Creative Brief
  • Big Creative Ideas & Feedback
  • How to Write a Strategic Plan
  • Business Landscape Analysis
  • Introduction to Brand Finance
  • Core Components of Branding
  • How to Write a Marketing Plan
  • Competitive Brand Positioning

MONTHLY COURSEs added as you go

  • Innovation Process Best Practices
  • How to Write New Product Concepts
  • Applying Research for Innovation
  • Need States Mapping
  • Ideation Best Practices
  • How to Write Line Reviews
  • How to Analyze Panel Data
  • Writing a Monthly Business Report

VIEW A SAMPLE LESSON

The below sample lesson teaches you how to write a key insight, and is found inside our workshop course on How to Write a Powerful Creative Brief. All of our courses contain teaching lessons, frameworks and templates—everything you need to put learning into immediate action.
10 out of 10!
– Marketing Director, Bolthouse Farms
I thoroughly enjoyed this training. Great outlines and ideas that we will take back to work and incorporate into our business.
– Assistant Marketing Manager, Formica
Using the frameworks from the training, our team’s presentations to upper management have been more structured and positive. The senior staff has given our team very positive feedback.
– Senior Marketing Director, Ubisoft
10 out of 10!
– Marketing Director, Bolthouse Farms
I thoroughly enjoyed this training. Great outlines and ideas that we will take back to work and incorporate into our business.
– Assistant Marketing Manager, Formica
Using the frameworks from the training, our team’s presentations to upper management have been more structured and positive. The senior staff has given our team very positive feedback.
– Senior Marketing Director, Ubisoft

Private Member Events

Exclusive-access Events Include

  • Live training events from consumer industry subject matter experts
  • Quick refresher learning sessions on topics requested by the community
  • Virtual Q&A and mastermind sessions with brand management experts
  • Brand management community networking events
  • Access to recordings of past events

Our Members Include

ImageImageGSK LogoJohnson & Johnson LogoNordic Naturals LogoKelley School of Business Logo
Gurulocity helped me orient myself to the role of an ABM, understand my responsibilities, and uncover tools I could use to be successful.
– Assistant Brand Manager, Nature's Bounty
I am confident that what I’ve learned here will help shape the future of our company.
– Marketing Manager, Software

WHY JOIN THE BRAND MANAGEMENT ACCELERATOR PROGRAM

Brand Team

HOW TEAM MEMBERS BENEFIT

  • Learn the most critical and practical skills and deliverables that aren’t taught in schools or online courses
  • Reduce the learning curve for ABMs and brand managers, quickly increasing independence, efficiency, and quality of work
  • Get help on specific brand management topics and issues, right when it’s needed
  • Put learning into immediate use with best-in-class frameworks and templates

HOW SENIOR LEADERS BENEFIT

  • Accelerated learning curve leads to increased team member autonomy
  • Best-in-class frameworks and templates create consistency among team members
  • Reduce burnout and increase loyalty and retention of ABMs and brand managers
  • Freedom to focus on higher-level initiatives that will have a bigger impact
No more traditional classes that teach textbook theory over practice. No more conferences with high-level fluff that leave attendees with little they can actually use. No more shiny online courses taught by “experts” that have never actually worked in a brand management role themselves. And no more waiting around for a live training event when you actually need the training right now.

Private Community—Join Your Peers

Our Private Community Includes

  • Q&A discussion forums/feeds with other brand professionals on topics such as strategy, media and marketing plans, innovation and leadership
  • In addition to peer support, brand management experts directly help answer questions and direct community members to appropriate resources
  • Direct messaging with other members and experts for help and advice

Brand Manager Discussions

Discussions Screen ShotImage
I highly recommend this program. I get personal detailed help on questions or topics, quick responses, and I believe the investment is well worth it.
– Assistant Brand Manager, Kraft Heinz
Kevin is a hard-working, pragmatic strategist, collaborator and true business partner. I am incredibly thankful for how Kevin helped the Poise and Depend brand teams. Highly recommended.
– Marketing Director, Kimberly-Clark

Brand Manager Discussions

Discussions Screen ShotImage

Our Private Community Includes

  • Q&A discussion forums/feeds with other brand professionals on topics such as strategy, media and marketing plans, innovation and leadership
  • In addition to peer support, brand management experts directly help answer questions and direct community members to appropriate resources
  • Direct messaging with other members and experts for help and advice
I highly recommend this program. I get personal detailed help on questions or topics, quick responses, and I believe the investment is well worth it.
– Assistant Brand Manager, Kraft Heinz
Kevin is a hard-working, pragmatic strategist, collaborator and true business partner. I am incredibly thankful for how Kevin helped the Poise and Depend brand teams. Highly recommended.
– Marketing Director, Kimberly-Clark

YOUR LEAD INSTRUCTOR & COMMUNITY LEADER

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Kevin Namaky is the Chief Executive Officer of the Gurulocity Brand Management Institute. During his 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, he created billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, he’s taught in classrooms, workshops, conferences and boardrooms.

Kevin has created winning brand strategies, innovation, and training sessions for companies such as Scotts Miracle-Gro, Procter & Gamble, Kraft, Bolthouse Farms, Kimberly-Clark, Formica, Wells, Gorilla Brands, Ancestry.com, Ubisoft and Nestlé Health Science. Kevin is a featured instructor for the American Marketing Association, lectures at the Indiana University Kelley School of Business, and has written for Ad Age, Fast Company and The CMO Council.

INVEST IN YOUR CAREER

Individual All-access PLUS

$3,500

Per Year


  • ALL Courses & Workshops

  • Resource & Template Library

  • Exclusive Live Events

  • Community Forums

  • Direct Messaging

  • Six 1:1 Private Coaching Sessions

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Corporate Teams

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  • Discounts for corporate groups
  • Applies to groups of 3 or more
  • Apply to any plan
  • Schedule a call to discuss your needs

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If you'd like to ask your employer to reimburse the cost of this program, you can use our recommended reimbursement request email template.

Program benefits such as specific course availability and frequency of live events are subject to change. We continually update membership content and events.