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Instead of a winning marketing strategy, most small business owners choose the same target, message, and tactics. Everyone looks, sounds and acts the same. There’s no differentiation and it’s a race to the bottom.
So I’m going to dispel 4 of the biggest myths at Ocean Conference in Cincinnati on October 11, 2018.
I’ll be speaking at the conference as part of the Small Business Owners Learning Community Workshop. The presentation is titled Forget What You’ve Been Told: 4 Marketing Myths That Hold Small Businesses Back (and what to do about it).
Come visit on Thursday afternoon where you’ll learn what to do to stand out, connect with your audience, and create a marketing system that actually works for you.
Kevin Namaky is CEO at the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms and Gorilla Brands. Kevin is a featured instructor for the American Marketing Association, lectures at the IU Kelley School of business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable brands. Follow Kevin on LinkedIn.