Open Session Announcement: How to Write a Marketing Plan

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We are pleased to announce that we are running an open virtual training session for the American Marketing Association on March 5th on How to Write a Marketing Plan. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available to the public.

It can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies.

Join us to learn the components of a great plan and how to prioritize those strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction.

You can get additional information about the training and sign up by clicking here. Be sure to use code KEVIN10 to get 10% off registration. You do not need to be an AMA member to attend.