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In this interactive 1-hour session you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips, best practices and examples from notable brands to help you win the competitive battle in consumers’ minds.
You can get additional information about the training and sign up by clicking here. You do not need to be an AMA member to attend.
We hope to see you there.
Kevin Namaky is CEO at the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms and Gorilla Brands. Kevin is a featured instructor for the American Marketing Association, lectures at the IU Kelley School of business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable brands. Follow Kevin on LinkedIn.