Open Session Announcement: Core Components of Branding

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We are pleased to announce that we are running an open virtual training session for the American Marketing Association on November 3rd on Core Components of Branding. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available to the public.

In this three-hour virtual session, you’ll learn the steps to create and define a brand for brand-building purposes. You’ll learn what internal and external assets to include when creating your brand, and what to ultimately include in your guiding “Brand Bible”. You’ll then have clarity when launching advertising, communication, and product/service launch initiatives. This session teaches you how to define the way your brand should look and what your brand should be saying to customers.

You can get additional information about the training and sign up by clicking here. You do not need to be an AMA member to attend.

Don’t miss this chance to get some of our most in-demand concepts at a reduced rate.