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In this three-hour virtual session, you’ll learn the steps to create and define a brand for brand-building purposes. You’ll learn what internal and external assets to include when creating your brand, and what to ultimately include in your guiding “Brand Bible”. You’ll then have clarity when launching advertising, communication, and product/service launch initiatives. This session teaches you how to define the way your brand should look and what your brand should be saying to customers.
You can get additional information about the training and sign up by clicking here. You do not need to be an AMA member to attend.
Don’t miss this chance to get some of our most in-demand concepts at a reduced rate.
Kevin Namaky is CEO at the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms and Gorilla Brands. Kevin is a featured instructor for the American Marketing Association, lectures at the IU Kelley School of business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable brands. Follow Kevin on LinkedIn.