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We are pleased to announce that we are running an open virtual training session for the American Marketing Association on May 25-26 on How to Write a Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available to anyone who wants to attend.
In this two-day (2 hours each day), hands-on virtual workshop, you’ll learn the skills needed to write compelling briefs based on a sound strategy—produce great work and quicken the creative process. We’ll look at real-world case studies and best-practice frameworks that you can immediately implement in your business. You will leave with exactly what you need to write a great creative brief for your next advertising & communications campaign.
You do not need to be an AMA member to attend.
Don’t miss this chance to get some of our most in-demand concepts at a reduced rate.
Kevin Namaky is Founder of the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams. He previously spent over 20 years as a brand leader, creating over $1B in new value for renowned brands. Kevin is also a featured instructor for the American Marketing Association, lectures at Miami University Farmer School of Business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Follow/connect with Kevin on LinkedIn, TikTok and Bluesky.