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The creative development process lies at the heart of advertising and communications campaigns, making it critical to get right. But even if you write a great creative brief, there’s so much more to creating a great campaign—and it can be a difficult process to navigate. What constitutes a good idea? How should they be presented? And what’s the best way to provide feedback to creative teams to ensure the feedback is useful? Knowing the answers to these questions ensures an efficient, positive creative development process, and increases the chances that you’ll end up with a great piece of creative work.
In this three-hour virtual session, you will learn how to structure, evaluate and provide feedback on big campaign ideas. You’ll learn the exact way to frame creative ideas, the information to include in them, how to know if an idea is good or not, and exactly how to give feedback that improves the work yet inspires the team. You can then put these new skills into action the next time you work with a creative team on new big ideas for your brand.
You do not need to be an AMA member to attend.
Don’t miss this chance to get some of our most in-demand concepts at a reduced rate.
Kevin Namaky is Founder of the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams. He previously spent over 20 years as a brand leader, creating over $1B in new value for renowned brands. Kevin is also a featured instructor for the American Marketing Association, lectures at Miami University Farmer School of Business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Follow/connect with Kevin on LinkedIn, TikTok and Bluesky.