Open Session Announcement: How to Write a Powerful Creative Brief

We are pleased to announce that we are running an open virtual training session for the American Marketing Association on December 7th, 2023 on How to Write a Powerful Creative Brief. This in-depth training is typically only offered by the Gurulocity Brand Management Institute in closed, company-specific sessions. However, in partnership with the AMA we are making a one-time virtual version available to the public.

In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. You can then put your upgraded skills into action the next time you brief a creative team for a new ad campaign.

You do not need to be an AMA member to attend.

Don’t miss this chance to get some of our most in-demand concepts at a reduced rate.

Kevin Namaky

Kevin Namaky is Founder of the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams. He previously spent over 20 years as a brand leader, creating over $1B in new value for renowned brands. Kevin is also a featured instructor for the American Marketing Association, lectures at Miami University Farmer School of Business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Follow/connect with Kevin on LinkedIn, TikTok and Bluesky.

Open Session Announcement: How to Write a Powerful Creative Brief

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