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In this hands-on workshop you will master the skills needed to write creative briefs based on sound strategy, properly collaborate and inspire business and creative teams, identify great advertising when you see it, and give/receive specific, constructive feedback that results in the creative you really want.
Who it’s for:
- ABMs, Brand and Marketing Managers who brief creative/agency teams
- Agency partners, Account Managers, Planners and Creatives who collaborate on briefs or translate client briefs into internal agency creative briefs
You can get more information and reserve a seat by clicking here.
Don’t miss this chance to get some of our most in-demand frameworks and practice live with your peers.
Kevin Namaky is CEO at the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms and Gorilla Brands. Kevin is a featured instructor for the American Marketing Association, lectures at the IU Kelley School of business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable brands. Follow/connect with Kevin on LinkedIn, TikTok and Twitter.