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We are pleased to announce that we are running a virtual breakout session for the Agency Summit on August 25, 2022 on Writing Powerful Creative Briefs. We will discuss how to improve your creative briefs and how to work better with clients. While this is primarily an agency audience, brand leaders would also benefit from attending.
You’ll learn key skills needed to write compelling briefs based on a sound strategy—produce great work and quicken the creative process. Real-world case studies and best-practice frameworks included.
Kevin Namaky is CEO at the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms and Gorilla Brands. Kevin is a featured instructor for the American Marketing Association, lectures at the IU Kelley School of business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable brands. Follow/connect with Kevin on LinkedIn, TikTok and Twitter.