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We are pleased to announce that we are running a virtual breakout session for the Agency Summit on August 25, 2022 on Writing Powerful Creative Briefs. We will discuss how to improve your creative briefs and how to work better with clients. While this is primarily an agency audience, brand leaders would also benefit from attending.
You’ll learn key skills needed to write compelling briefs based on a sound strategy—produce great work and quicken the creative process. Real-world case studies and best-practice frameworks included.
Kevin Namaky is Founder of the Gurulocity Brand Management Institute, a marketing education company that trains and consults for notable brand teams. He previously spent over 20 years as a brand leader, creating over $1B in new value for renowned brands. Kevin is also a featured instructor for the American Marketing Association, lectures at Miami University Farmer School of Business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council. Follow/connect with Kevin on LinkedIn, TikTok and Bluesky.