Strategic Plan | Brand Strategy Training Workshop

Learn to Write a Strategic Plan That Sets Your Brand Up For Success

All great businesses need clear direction to guide the work of the organization. Without a clear long-term strategy, resources can easily be wasted on the wrong tasks and activities, and limited budgets may not be invested in the right projects.

In this hands-on full-day training workshop, you will master the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization’s marketing and operations projects to deliver on your vision. Your team will leave with a best-in-class brand strategy skillset so they can be better strategic partners.

Who It's For

  • ABMs, Brand and Marketing Managers, and Directors who own/write/update/implement strategic plans for a brand or business unit
  • CxOs (e.g., CEO, CMO, COO, CFO) who collaborate on an overall company/corporate strategy

What You'll Learn

  • Best-in-class format for writing a long-term strategic plan for your brand
  • What data to analyze when writing your brand strategy
  • How to select and prioritize key business issues
  • How to write each strategic plan component including objectives, strategies and initiatives
  • How to lay out a financial roadmap
  • Case studies, frameworks and live practice included

What's In It—Workshop Agenda

  • What is a Strategic Plan?
  • Strategic Plan Format
  • The Homework You Should Do
  • Common Strategic Models
  • What's the Vision?
  • Key Business Issues
  • Strategies
  • Initiatives/Actions
  • Financial Progress Roadmap

Extras from Gurulocity include both real and fictional case studies that bring concepts to life, real-time group creation and practice with instructor feedback, and best-practice templates and worksheets to put to immediate use in your business.


Example Full-day Workshop Schedule

9am-12pm Workshop Session Part 1
12-1pm        Lunch
1-4pm         Workshop Session Part 2
4pm            Workshop Ends

Onsite Workshop Tuition

A full-day workshop may cost anywhere from $6,000 to $20,000 depending on the level of customization and number of attendees. Custom quotes are provided upon request.

Tuition includes content customization based on your category/industry, instructor fees and workshop handouts/materials. Instructor travel is billed separately at cost. Food/drink during the workshop is the responsibility of the client.

Enrollment Deadline

Please speak with a company representative as soon as possible to ensure availability of your preferred workshop date.

Meet Your Instructor

Kevin Namaky is the Chief Executive Offer of the Gurulocity Brand Management Institute. During his 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, he created billions in new value for companies through winning strategic plans, new product innovation, and compelling marketing campaigns. A trained educator, he's taught in classrooms, workshops, conferences and boardrooms.

Kevin created winning brand strategies, innovation, and training sessions for numerous companies including Scotts Miracle-Gro, Procter & Gamble, Kraft, Bolthouse Farms, Kimberly-Clark, Formica, Gorilla Brands, Ubisoft, Nestlé Health Science and Kevin is also a featured instructor for the American Marketing Association, lectures at the Indiana University Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company and the CMO Council.

What Others Say

Kevin's ability to translate complexity into simple, easy-to-understand strategy was a huge asset to our team.VP/General Manager, Scotts Miracle-Gro
This was a great day. 10 out of 10!Marketing Director, Bolthouse Farms
Kevin is a collaborator and true business partner. I am incredibly thankful for how Kevin helped the Poise and Depend brand teams. Highly recommended.Marketing Director, Kimberly-Clark
I thoroughly enjoyed this training. Kevin provided great outlines and ideas that I will take back to work and incorporate into our business. He nailed it. Great class!Assistant Marketing Manager, Formica
Kevin is an outstanding facilitator and a huge help in guiding our training calendar. We appreciate his partnership in developing our team.Tara M., VP Marketing
10 out of 10! Kevin is very engaging, the templates are super helpful, and there's a great mix of learning concepts vs. working examples.Meghan A., Assistant Brand Manager


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