When More Innovation is Bad For Business

exploding innovation lightbulb

Share this Post

In my latest article for Forbes, I explain how more innovation can actually hurt a business. Excerpt below.

Innovation isn’t always a good thing.

I know this seems counterintuitive. After all, who wouldn’t want to come up with something new? Innovation can help you take market share, enhance profitability or even create completely new markets to own. In fact, 75% of companies say innovation is a top-three priority.

But more innovation doesn’t always help a business, and in some cases, it can actually hurt it. There’s a tipping point when innovation can get out of balance—when projects are improperly paced and executed poorly. Luckily, there are some warning signs that smart business leaders can look for. These situations are a good indicator that the pace of innovation might be out of balance.

Here are five such cases when innovation might do more harm than good.

Read the rest of this article by Kevin Namaky at Forbes where it first appeared.

Here are some ways you can get additional value from me:

  1. Subscribe directly to my email list to be notified when I post newsletters, brand management articles and frameworks. As a thank you, you’ll immediately get our welcome guide: The Marketing Executive’s Guide to Brand Team Building.
  2. Subscribe to my YouTube channel for free video tutorials and lessons in brand management.
  3. Connect with me on LinkedIn, TikTok, and Twitter.
  4. Check out our menu of in-depth brand management training workshops, our all-inclusive Brand Management Accelerator program, or our 1:1 brand leadership coaching program.